Revealed: Pedicures are more popular than manicures in the nail salon
Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…
Greek goddess nails & 9 other nail trends set to dominate 2025
Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by…
Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails
Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests…
Paris Fashion Week SS25: The 5 nail trends to note
Paris Fashion Week SS25 welcomed an impressive range of designers and stylists, who brought creative visions to life on the runways. From set design, clothes, hair and make-up, right down to models’ fingertips, each creative element was carefully curated to fit the inspiration behind each collection. Here are 5 standout…
15 stiletto manicures to inspire bold & beautiful nail looks
The sharp stiletto nail shape holds its rightful place as one of the classics, with its tapered ends giving a claw-like finish. Boasting sophistication and oozing class, the long shape offers nail techs a larger area for intricate nail art, allowing them to unleash their creativity and giving clients more…
Junk nails: What is the maximalist manicure trend seen at Fashion Week?
Junk nails have dominated Fashion Week runways, replacing the clean girl aesthetic with nails covered in mix ‘n’ match, 3D embellishments. Junk nails are essentially anything you would find in that ‘junk drawer’ everyone has, stuck onto a manicure. From Hello Kitty charms, jewels and beads down to paper clips,…
Get Kylie Jenner’s look with this 2024 blackberry nail trend
Kylie Jenner took to Instagram to debut the return of her teal hair, a nod to her previous ‘King Kylie’ era, but fans were distracted by the rich purple hue decorating her nails. Trusted celebrity nail tech, Zola Ganzorigt aka @nailsbyzola, tended to the nails of the A-lister, using the,…
6 standout nail trends from the New York Fashion Week runway
The spring/summer 2025 beauty and fashion scene is officially underway, with New York Fashion Week flaunting a series of nail trends set to dominate the season. Here’s a round-up of 6 we’ve spotted that you need to note… 1. Seeing stars Nail artist, celebrity manicurist and educator, Julie Kandalec, aka…
Real diamonds for nails? It’s the next big thing – and not as pricey as you think
Taylor Swift, Kylie Minogue and Lucy Hale have all been papped in Jessie Evans’ fine jewellery, but now the London-based entrepreneur has expanded her collection: launching a luxe range of reusable gemstones and 18ct gold accents for nails. Established in 2015, the Jessie V E brand is renowned for sentimental…
Nail Tech Talk: Kassie Payne of Nailz by Kass
Luxury press-on nail artist, Kassie Payne, shares what sparked her passion for creating portrait nail artistry and her social media journey, and reveals the journey to launching own range of nail products… Kassie joined the world of nails as a means of income. She says: “The first three years I…
The top 4 nail trends set to dominate autumn 2024
Social media platform, Pinterest, has published its Autumn 2024 Trend Report, revealing popular nail looks for the season. Pinterest notes that beauty trends for autumn ‘feature a blend of bold contemporary designs’, with its users experimenting with a variety of eye-catching styles – including the below nail looks: Bow nail…
Revealed: The top 5 hottest nail trends for summer 2024
Discount platform, Wethrift, has analysed Pinterest search data to uncover the most popular nail trends this summer. Are you in need of some seasonal nail inspiration? Or looking to brush up your trend knowledge to advise clients on their summer nail styles? Look no further! Here are the nail trends…
Revealed: the top 10 nail trends of 2024 so far
Research from beauty and wellness marketplace, Fresha, has uncovered the most popular global nail trends of the year. Analysing video and view counts on Tiktok, the number of hashtags on Instagram and overall social media engagement, the company has compiled the top ten nail trends that have captured worldwide attention…
Revealed: 2024’s biggest nail trends you need to know about
Beauty brand, Beauty Pie, has revealed the nail trends set to be big in 2024, in its Beauty Pie 2024 Trends Report. To calculate the biggest up-and-coming trends for 2024, experts analysed Google search data, comparing average search volumes over the past six months (April 2023 – September 2023) with…
The 10 nail trends you need to note for AW23
Capture the essence of the coming seasons with Scratch’s roundup of nail art trends & shades to note… Whether clients prefer a laid-back nail look or want to be bold with colour, nail art and design, the latter part of the year serves up a multitude of trends to suit.…
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