Glossy black, green nude & 2 other nail colours dominating Paris Fashion Week

By Lilly Delmage | 12 March 2025

After London, New York and Milan, the AW25 Fashion Week has concluded in Paris, finishing the season with a stylish bang. Over the past weeks, we’ve seen intricate and daring nail art designs, including nail piercings and embellishments, but the Parisian nail choices have been all about colour. Here are the…

Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

Animal print, pearls & 3 other nail trends at New York Fashion Week AW25

By Rebecca Hitchon | 13 February 2025

Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased stunning nail styles – and we spotted five trends to note… Animal print According to the New York runways, animal…

Colour psychology: Discover the mood-boosting meanings behind your nail colour choices

By Lilly Delmage | 20 January 2025

Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…

Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…

Greek goddess nails & 9 other nail trends set to dominate 2025

By Rebecca Hitchon | 12 January 2025

Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by…

Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails

By Scratch Staff | 16 December 2024

Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests…

Paris Fashion Week SS25: The 5 nail trends to note

By Lilly Delmage | 6 October 2024

Paris Fashion Week SS25 welcomed an impressive range of designers and stylists, who brought creative visions to life on the runways. From set design, clothes, hair and make-up, right down to models’ fingertips, each creative element was carefully curated to fit the inspiration behind each collection. Here are 5 standout…

15 stiletto manicures to inspire bold & beautiful nail looks

By Lilly Delmage | 3 October 2024

The sharp stiletto nail shape holds its rightful place as one of the classics, with its tapered ends giving a claw-like finish. Boasting sophistication and oozing class, the long shape offers nail techs a larger area for intricate nail art, allowing them to unleash their creativity and giving clients more…

Junk nails: What is the maximalist manicure trend seen at Fashion Week?

By Lilly Delmage | 29 September 2024

Junk nails have dominated Fashion Week runways, replacing the clean girl aesthetic with nails covered in mix ‘n’ match, 3D embellishments. Junk nails are essentially anything you would find in that ‘junk drawer’ everyone has, stuck onto a manicure. From Hello Kitty charms, jewels and beads down to paper clips,…

Get Kylie Jenner’s look with this 2024 blackberry nail trend

By Lilly Delmage | 15 September 2024

Kylie Jenner took to Instagram to debut the return of her teal hair, a nod to her previous ‘King Kylie’ era, but fans were distracted by the rich purple hue decorating her nails. Trusted celebrity nail tech, Zola Ganzorigt aka @nailsbyzola, tended to the nails of the A-lister, using the,…

6 standout nail trends from the New York Fashion Week runway

By Lilly Delmage | 11 September 2024

The spring/summer 2025 beauty and fashion scene is officially underway, with New York Fashion Week flaunting a series of nail trends set to dominate the season. Here’s a round-up of 6 we’ve spotted that you need to note… 1. Seeing stars Nail artist, celebrity manicurist and educator, Julie Kandalec, aka…

Real diamonds for nails? It’s the next big thing – and not as pricey as you think

By Helena Biggs | 11 September 2024

Taylor Swift, Kylie Minogue and Lucy Hale have all been papped in Jessie Evans’ fine jewellery, but now the London-based entrepreneur has expanded her collection: launching a luxe range of reusable gemstones and 18ct gold accents for nails. Established in 2015, the Jessie V E brand is renowned for sentimental…

Nail Tech Talk: Kassie Payne of Nailz by Kass

By Lilly Delmage | 28 August 2024

Luxury press-on nail artist, Kassie Payne, shares what sparked her passion for creating portrait nail artistry and her social media journey, and reveals the journey to launching own range of nail products… Kassie joined the world of nails as a means of income. She says: “The first three years I…

The top 4 nail trends set to dominate autumn 2024

By Rebecca Hitchon | 21 August 2024

Social media platform, Pinterest, has published its Autumn 2024 Trend Report, revealing popular nail looks for the season. Pinterest notes that beauty trends for autumn ‘feature a blend of bold contemporary designs’, with its users experimenting with a variety of eye-catching styles –  including the below nail looks: Bow nail…