Upscale your nail art skills with 50 designs inspired by reptiles

By Jess Watts | 23 October 2025

Check out entries to the 22 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Reptiles. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

16 stunning nail designs for Scorpio season

By Jess Watts | 23 October 2025

22 October to 21 November marks the season of Scorpio. The eighth astrological sign, Scorpio is ruled by Mars and Pluto, and those born within this celestial period are said to have traits such as fierce passion, determination, intuition and mystery. Often described as magnetic characters that others are drawn…

30 beautiful brown nail art ideas for the perfect mocha mani

By Jess Watts | 22 October 2025

We are officially back in brown, baby! As one of the nail shade stars of the autumn/winter season, it is only right that we round up some earthy inspo to aid mocha manicures…

The Solihull beauty salon celebrating a decade of success

By Jess Watts | 21 October 2025

Charlotte Walton ventured into the nail industry with passion and purpose, qualifying with Izabelle Hammon in 2008. Over seven years, she built her client base from her home studio before making the leap to owning her own salon. Cutie-cals, Charlotte’s beauty space in Solihull, is now celebrating a decade of…

Dua Lipa nails: The star’s most marvellous mani moments

By Jess Watts | 19 October 2025

Featured image courtesy of Instagram.com/dualipa. From gem-bellished tips to polka dot perfection, Dua Lipa‘s nail looks are notorious for their innovation, trend-setting and creativity. Often crafted by the singer’s go-to nail artist, Michelle Humphrey of @nailsbymh, each set tends to top the trend cycle, providing inspiration for nailists everywhere. Scratch…

Nailympia London 2025: THE RESULTS

By Helena Biggs | 14 October 2025

The 2025 Nailympia competition season ended on a high in London – with the reveal of the European Cup and Global Cup champions. The nine arena contests and grand finale were hosted at the Professional Beauty Autumn trade event in the ExCel centre, and saw techs and spectators from all…

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 13 October 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range

By Jess Watts | 11 October 2025

Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…

The GelBottle Inc introduces Hard BIAB™ to aid nail length & durability

By Jess Watts | 10 October 2025

The GelBottle Inc, the nail brand behind the popular BIAB™ (Builder In A Bottle™) enhancement product, has launched an evolution of the builder gel: one that is engineered to meet client demands for durability, length and smooth application. Hard BIAB™ is a hybrid formula that combines the strength of hard…

21 nail designs for Breast Cancer Awareness

By Jess Watts | 9 October 2025

It’s Breast Cancer Awareness Month, an incredibly important campaign which aims to raise awareness and funds for cancer research. Check out entries to the 8 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Breast Cancer Awareness. Each nail…

Step inside the Bristol nail salon prioritising care, calm & confidence

By Jess Watts | 8 October 2025

Molly Gregory began nail tech life as a mobile pro, upon qualifying in 2018. After deciding that she wanted a base to work from, she successfully applied to work at a local nail salon, where she stayed until late 2020. After having her son in 2021, Molly ‘made the leap…

24 Halloween nail products for superior spooky season styles

By Jess Watts | 5 October 2025

It’s spooky season! For many nail techs, this time of year is an opportunity to get creative with colour, texture and design. To do so, they need an arsenal of spooktacular products. Have a look at Scratch‘s Halloween haul to create top-notch talons…

5 colours everyone will be wearing on their nails this autumn

By Jess Watts | 4 October 2025

During each season, certain colours gain popularity. These hues are normally based on events and the general aesthetic of the time of year. Autumn 2025 is epitomised by five distinct shades: 1. Navy blue A sophisticated, versatile shade within the autumn colour palette, navy is a seasonal staple. The hue…

Award-winning nail pros unite to create handy tools brand

By Jess Watts | 4 October 2025

Jojo Wickens and Leila Monroy, Scratch Stars Awards winners & co-owners of Light Elegance UK, have collaborated to produce LePhine Pro: a nail tool brand that ‘combines thoughtful design, professional quality and everyday usability’. Pronounced ‘Leh-feen’, the brand name combines the first parts of the duo’s names, with ‘Pro’ added to reflect…

BuffBloom reinvents the nail buffer, evolving the legacy of original creator

By Jess Watts | 29 September 2025

In 1973, Jack Woodiwiss left his marketing career at a grinding wheels manufacturer in Staffordshire to begin his own business: developing foam-coated abrasives. These included a sanding block, which gained traction amongst large US companies and became a staple in the home improvement and auto repair sectors. Jack’s company, Abrapower…