Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range

By Jess Watts | 11 October 2025

Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…

3 predictions set to impact the global beauty & personal care industry

By Jess Watts | 11 October 2025

Global market intelligence company, Mintel, has unveiled research that predicts future trends in approaches to beauty. “By 2030, beauty will go beyond skin-deep,” says the market intelligence hub. “The beauty experience will shift from simply delivering results to regulating mood and evoking emotion, while imperfection will be the new perfection.”…

The GelBottle Inc introduces Hard BIAB™ to aid nail length & durability

By Jess Watts | 10 October 2025

The GelBottle Inc, the nail brand behind the popular BIAB™ (Builder In A Bottle™) enhancement product, has launched an evolution of the builder gel: one that is engineered to meet client demands for durability, length and smooth application. Hard BIAB™ is a hybrid formula that combines the strength of hard…

21 nail designs for Breast Cancer Awareness

By Jess Watts | 9 October 2025

It’s Breast Cancer Awareness Month, an incredibly important campaign which aims to raise awareness and funds for cancer research. Check out entries to the 8 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Breast Cancer Awareness. Each nail…

Step inside the Bristol nail salon prioritising care, calm & confidence

By Jess Watts | 8 October 2025

Molly Gregory began nail tech life as a mobile pro, upon qualifying in 2018. After deciding that she wanted a base to work from, she successfully applied to work at a local nail salon, where she stayed until late 2020. After having her son in 2021, Molly ‘made the leap…

Nail tool brand, MUSE, empowers techs through quality, consistency & community

By Jess Watts | 7 October 2025

Nail technician & educator, Becci Hollis, shares her journey launching nail tool brand, MUSE. Becci Hollis has been part of the nail industry for 11 years. Originally training as a nail technician, before opening her own salon and training academy, Becci has had her fair share of successful enterprises. Now,…

24 Halloween nail products for superior spooky season styles

By Jess Watts | 5 October 2025

It’s spooky season! For many nail techs, this time of year is an opportunity to get creative with colour, texture and design. To do so, they need an arsenal of spooktacular products. Have a look at Scratch‘s Halloween haul to create top-notch talons…

BuffBloom reinvents the nail buffer, evolving the legacy of original creator

By Jess Watts | 29 September 2025

In 1973, Jack Woodiwiss left his marketing career at a grinding wheels manufacturer in Staffordshire to begin his own business: developing foam-coated abrasives. These included a sanding block, which gained traction amongst large US companies and became a staple in the home improvement and auto repair sectors. Jack’s company, Abrapower…

30 flirty heart nail designs to get your pulse racing

By Jess Watts | 29 September 2025

The classic heart: an evergreen symbol of love and affection that also happens to be incredibly aesthetically pleasing. Though February is the heart’s peak time, nail designs featuring the cute emblem are a yes year-round! Here are 30 inspo pics that will set your heart aflutter…

Find your inner peace with 20 nail designs celebrating the Libra star sign

By Jess Watts | 26 September 2025

It’s Libra season! The seventh sign of the zodiac governs between September 23 and October 22. Symbolised by the scales of balance, Libras are known for traits of balance, harmony, peace and justice. An air sign with Venus as its ruling planet, those with this star sign are often sociable…

Important October dates for your nail & beauty business

By Jess Watts | 26 September 2025

Prepare your business for the month with our roundup of October dates to note… All month: Breast Cancer Awareness Month Since 1985, every October has marked Breast Cancer Awareness Month – a campaign organised by major breast cancer charities to raise awareness and funds for the continuation of breast cancer…

Step inside the purple paradise nail salon in Hazel Grove, Greater Manchester

By Jess Watts | 16 September 2025

Nikki Holliday has had quite the year: just six months ago, she was an engineer, and now she owns a nail salon. She shares her journey to creating the purple paradise that is Nikki Nailed it… Nail tech, Nikki Holliday, has been passionate about nails for a long time. Though…

Micro nail art is trending: here are 20 inspo pics for the perfect mini mani

By Jess Watts | 6 September 2025

Are you trying to find a way to jazz up ‘clean girl’ nails without compromising the simple aesthetic? Enter micro nail art: because sometimes, less is more. Here are 20 nail art designs that embrace the subtle style…

The Derby beauty salon where clients & staff are ‘one big family’

By Jess Watts | 24 August 2025

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south of Derby city centre, was converted from a tattoo parlour to a luxurious relaxation hub in 2024, spearheaded by owner, Holly Asamoah. The salon space is reflective of Holly’s preferred…

Step inside the nail salon & academy by the sea on the Isle of Wight

By Jess Watts | 16 August 2025

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and education. The cosy salon is located in Rebecca’s home on the Isle of Wight and provides the ultimate relaxation spot for clients. “The space used to be the utility room…