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Gen Z entrepreneurship

Why Gen Z is ditching the 9-5 to start beauty businesses

By Jess Watts | 28 August 2025

Research from Small Business Saturday UK and Amex has found that 71% of Gen Z are interested in starting their own businesses, with beauty being among the most appealing sectors. Gen Z is entering the workforce with big dreams. Out of the 71% who reported interest in entrepreneurship, 31% said…

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