Scratch Snap Apr 24 Winner Announcement

WINNER ANNOUNCED: Scratch Snap April 2024

By Rebecca Hitchon | 22 April 2024

The winner of Scratch’s monthly nail art challenge for April has been announced as Kamila Konopniak. In a showcase of talent, techs created nail designs inspired by theme, Stunning Sapphires, marking CND™’s 45th anniversary, in the bid to win a prize from Sweet Squared. Entries were judged by Scratch senior news…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 19 April 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Artistic Lucid Blooms

Create dreamy nail looks with Artistic Nail Design’s 6 spring shades

By Rebecca Hitchon | 26 March 2024

Artistic Nail Design has unveiled its spring 2024 colour collection, Lucid Blooms, inspired by the ‘hazy yet captivating memory of a dream’. Each of its six colours is available in Artistic Colour Gloss Soak-off Gel Polish, Colour Revolution Reactive Nail Lacquer and Perfect Dip & Brush Powder formulas to meet…

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Cnd Across The Mani Verse

Travel ‘Across The Mani-verse’ with CND™’s vibrant spring nail shades

By Rebecca Hitchon | 8 March 2024

CND™ is inviting nail enthusiasts on a captivating colour journey with its spring 2024 collection, Across The Mani-verse. With six shades available in both CND Shellac™ Gel Polish and CND Vinylux™ Long Wear Polish, the mood-boosting, playful spring palette pays homage to an alternate reality, offering crème and holographic nail…

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Cnd Harris Reed Aw24

CND™ & Charlotte Tilbury collaborate with Harris Reed for London Fashion Week showcase

By Helena Biggs | 16 February 2024

CND™ and Charlotte Tilbury collaborated with British-American designer, Harris Reed, to create bold nail designs and vibrant make-up looks for his AW24 London Fashion Week showcase. Renowned for creating gender fluid items that play with themes of masculinity and femininity, Reed describes his aesthetic as ‘Romanticism gone non-binary’, and items…

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Sweet Squared Building

Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands

By Helena Biggs | 26 January 2024

Award-winning distribution and training company, Sweet Squared (S2), will take over distribution, support and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie in the UK from 5 February 2024. The acquisition of these hand and footcare brands from Louella Belle will offer greater choice for the professional S2 customer,…

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Efile Bits Feature Header Light Elegance

E-file bits: Understanding types of bits, their uses & how to keep them clean

By Callie Iley | 1 December 2023

E-file bits come in a range of materials and grits, with a variety of different uses. Some types of E-file bits include: Diamond bits – not for use on the natural nail. Used for exfoliating or polishing skin and pushing back the proximal nail fold. Carbide & ceramic bits –…

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Kim K Gq Awards Nails

Get the look: Kim Kardashian’s GQ Awards chocolate nail style

By Helena Biggs | 20 November 2023

TV personality & business owner, Kim Kardashian, was awarded the Tycoon of the Year award at the GQ Men of the Year Awards, showcasing a chocolate brown nail look created using CND™ products. The event celebrated individuals who have significantly impacted culture, fashion, entertainment and sports in 2023, at a…

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Ella Vivii

Tech Talk: Meet Fashion Week nail stylist, Ella Vivii

By Rebecca Hitchon | 20 September 2023

The story behind Ella Vivii’s introduction to the nail industry is a heart-warming one. Her mum, Charlotte Burgess, owns a nail and beauty salon, educates and is a session stylist, so Ella grew up around nails. “But I was always more interested in fashion and studied Styling & Production at the…

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Create chic & classy nail looks with CND™’s 6 autumnal shades

By Chloe Randall | 9 August 2023

CND™ has unveiled its autumn collection, Upcycle Chic, featuring six hues to add to your offering this autumn. Available in both CND™ Shellac™ gel polish and CND™ Vinylux™ long wear polish formulas, this palette is inspired by upcycled fashion and modern runway trends to match the season. The shades are:…

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