Cnd Harris Reed Aw24

CND™ & Charlotte Tilbury collaborate with Harris Reed for London Fashion Week showcase

By Helena Biggs | 16 February 2024

CND™ and Charlotte Tilbury collaborated with British-American designer, Harris Reed, to create bold nail designs and vibrant make-up looks for his AW24 London Fashion Week showcase. Renowned for creating gender fluid items that play with themes of masculinity and femininity, Reed describes his aesthetic as ‘Romanticism gone non-binary’, and items…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 2 February 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Sweet Squared Building

Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands

By Helena Biggs | 26 January 2024

Award-winning distribution and training company, Sweet Squared (S2), will take over distribution, support and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie in the UK from 5 February 2024. The acquisition of these hand and footcare brands from Louella Belle will offer greater choice for the professional S2 customer,…

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E-file bits: Understanding types of bits, their uses & how to keep them clean

By Callie Iley | 1 December 2023

E-file bits come in a range of materials and grits, with a variety of different uses. Some types of E-file bits include: Diamond bits – not for use on the natural nail. Used for exfoliating or polishing skin and pushing back the proximal nail fold. Carbide & ceramic bits –…

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Kim K Gq Awards Nails

Get the look: Kim Kardashian’s GQ Awards chocolate nail style

By Helena Biggs | 20 November 2023

TV personality & business owner, Kim Kardashian, was awarded the Tycoon of the Year award at the GQ Men of the Year Awards, showcasing a chocolate brown nail look created using CND™ products. The event celebrated individuals who have significantly impacted culture, fashion, entertainment and sports in 2023, at a…

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Ella Vivii

Tech Talk: Meet Fashion Week nail stylist, Ella Vivii

By Rebecca Hitchon | 20 September 2023

The story behind Ella Vivii’s introduction to the nail industry is a heart-warming one. Her mum, Charlotte Burgess, owns a nail and beauty salon, educates and is a session stylist, so Ella grew up around nails. “But I was always more interested in fashion and studied Styling & Production at the…

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Create chic & classy nail looks with CND™’s 6 autumnal shades

By Chloe Randall | 9 August 2023

CND™ has unveiled its autumn collection, Upcycle Chic, featuring six hues to add to your offering this autumn. Available in both CND™ Shellac™ gel polish and CND™ Vinylux™ long wear polish formulas, this palette is inspired by upcycled fashion and modern runway trends to match the season. The shades are:…

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Make a statement this summer with CND™’s 6 ‘Bizarre Beauty’ nail colours

By Callie Iley | 16 June 2023

Embrace bold self-expression with CND™’s Bizarre Beauty collection, featuring six stand-out shades in punchy summer hues, complete with a shimmering holographic finish. Available in both Shellac™ and Vinylux™ Long Wear Polish finishes, the collection draws inspiration from on-trend colour blocking and abstract styles. The shades include: Sundial It Up –…

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Scratch Snap May 2023 Winner Header

WINNER ANNOUNCED: Scratch Snap May 2023

By Callie Iley | 22 May 2023

The winner of Scratch’s monthly nail art challenge has been announced as Carla Watson. In a showcase of talent, techs stepped up to the Scratch Snap challenge for May & created nail designs inspired by ‘Barely There Manis’ in the bid to win a prize from Sweet Squared & CND. Judged by Scratch‘s…

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Cnd Shade Sense

Sweet Squared recertifies 500 CND Shellac™ nail techs

By Scratch Staff | 26 April 2023

Sweet Squared, distributor of CNDTM products in the UK & Ireland, has recertified 500 CND ShellacTM nail technicians through a series of one-hour training webinars. These sessions allowed experienced nail techs to refresh their knowledge of the system and perfect application techniques. CND ShellacTM was launched over 10 years ago,…

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