Sweet Squared partners with Armargentum to distribute face coverings in UK & Ireland
Sweet Squared has partnered with Armargentum® to exclusively distribute the premium nose and mouth coverings in the UK and Ireland. Armargentum® face coverings are Oeko-Tex® certified, meaning they have been rigorously tested for the presence of harsh chemicals, so techs can be sure they’re safe to wear around the nose…
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Treat dry & dehydrated skin with Nimue’s new range
Nimue Skin technology has launched its Dry & Dehydrated range, designed to treat and manage dry and dehydrated skin – the second biggest skincare concern within the professional industry, according to the brand. The range comprises three new products: Hyaluronic UltraFiller, Hyaluronic Oil and Hyaluronic Acid Super Fluid. To combat…
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CND™ adds limited edition nail shade to Shellac™ range
Designed to embody the playful, carefree memories of growing up, CND™ has launched Happy Child, a limited edition shade in its CND Shellac™ formula. The soft, blush pink shade should be applied over CND Shellac™ Base Coat in two coats, curing between each coat before applied desired CND Shellac™ Top…
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Sparkle with Light Elegance Premium Pretties Kit
Add sparkle to nail services with Light Elegance’s Premium Pretties Kit. These nail art dry pigments can be sprinkled or mixed into Light Elegance Gels and Apex Acrylic to create individual looks. Th pigments can be apply over your Light Elegance Colour coat and sealed with a coat of Super Shinny. Presented…
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Kirsty Algouneh places in international CND™ educator contest
UK CND™ education ambassador, Kirsty Algouneh, has been awarded third place in its the brand’s international educator contest. CND™ EAs from around the world were invited to enter, with the theme being ‘Springtime’. Firstly, the CND™ experts were challenged to create a nail art look utilising the shades from the English…
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Want to extend the wear time of a Shellac mani? This product will help
CND™ has launched a new product within the Shellac™ family to extend the wear of gel polish and improve the appearance of nails. The Shellac™ Wear Extender Base Coat is designed for easy, full coverage application and extends colour wear of a Shellac mani to up to three weeks, as…
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Sweet Squared launches free online Light Elegance courses
Sweet Squared has launched two free online education classes each aimed at helping nail professionals master the art of working with the Light Elegance gel system. The classes are designed to give techs a comprehensive introduction to working with both Light Elegance hard gels and the soak-off builder in a…
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Learn about Light Elegance Hard Gel with handy ‘Come On Over’ kit
Nailists trained to apply enhancements can learn more about Light Elegance Hard Gels with the handy ‘Come On Over Kit‘, which simplifies the line of LE Hard Gels. Ideal for new customers, it provides product suggestions and videos for natural nail manicures, glitter gel overlays and extensions. The kit offers…
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Light Elegance adds 6 nautical nail shades to Buttercreams range
Say ‘Ahoy there!’ to six new season Buttercream gel shades from Light Elegance, inspired by the deep beauty of water and the endless adventure of setting sail. The Summer 2020 Nautical collection serves up a palette of calm-sea neutrals an d wave-crashing bolds, all bursting with creamy colour. “Summer is…
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5 tips for nailing social media etiquette
Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…
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Craving bright nails? Meet the Summer Squeeze shades from Light Elegance
Get set for a colour frenzy when you can start tending to the nails of clients – and embrace their need for bright hues with the Summer Squeeze collection from Light Elegance. Inspired by the fresh colours and textures of fruits, the 12 hues serve up a palette of fruity…
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Amp up creativity with Lecenté’s new Spring Nail Shadows
Lecenté has launched eight Spring Nail Shadows just in time for the new season. Seeing a palette of bright pastel shades, the Lecenté Spring Nail Shadows offer endless creative options and can be pressed onto any gel polish with the Lecenté P1 Brush to create an array of colours and…
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Cool pastels & elegant neutrals combine for CND™ spring collection
CND™ has revealed the English Garden collection ready for spring. Six soft and delicate shades inspired by a quintessential English garden make up the collection, which sees a selection of cool pastels and elegant neutrals. The romantic collection features a feminine palette, ideal for clients as they begin to switch…
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CND™ adds 15 shades to Shellac™ range
CND™ has added 15 much-loved Vinylux™ shades to its Shellac™ range of colours. Ideal for clients seeking a longer wear-time, Shellac™ sees easy application thanks to its ergonomic brush, as well as 14+ day nail colour and five minute removal for the client. Scroll down to see the new shades! Available via…
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Indulge clients in 6 Buttercream gel nail shades for spring
Light Elegance has welcomed six stunning shades to its Buttercream gel collection. The Buttercream formula offers one-coat application, and the six shades make up the Desert Dreams collection for spring 2020. Inspired by the Arizona desert and the array of colours found in its landscape, the shades are: Tumbleweed: A…
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