Image copyright & your nail photos
Tom Ferris, owner of Blackwell Ferris Marketing, offers insight into using images that aren’t yours across the ‘net… After an interesting scroll through social media over the New Year period, I noticed a rising trend in thefts from companies across Europe. And that includes thefts by salons and nail techs. Many…
Read MoreHow the local press can boost your beauty career
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it…
Read MoreMARKETING WORKSHOP being hosted for nail techs and salon owners
Scratch blogger, marketing expert and graphic designer, Tom Ferris (of Blackwell Ferris Ltd.), is hosting a workshop to help salon owners and nail techs drive footfall and revenue through various marketing methods. Client Gain & Retain is a one-day beginners course and will teach marketing basics, helping techs leave with a…
Read MoreBuild your brand with loyalty card and stamp bundle
Bring a professional yet personalised touch to your client care with the Blackwell Ferris Loyalty Card and Stamp bundle. The bundle sees a customised card with one side ready to collect stamp impressions. The other side I can be customised to show a business card, basic contact details or appointment card. Alongside the card is…
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How to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are…
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