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Why your Facebook ads aren’t working & how to fix them

By Guest Writer | 14 August 2018

Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…

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Image copyright & your nail photos

By Guest Writer | 7 March 2018

Tom Ferris, owner of Blackwell Ferris Marketing, offers insight into using images that aren’t yours across the ‘net… After an interesting scroll through social media over the New Year period, I noticed a rising trend in thefts from companies across Europe. And that includes thefts by salons and nail techs. Many…

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How the local press can boost your beauty career

By Guest Writer | 19 January 2018

Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it…

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What is dark social & how can I get involved?

By Guest Writer | 21 December 2017

Tom Ferris, owner of Blackwell Ferris Marketing, reveals what ‘dark social’ is – and why you need to know about it… “It was so funny I just HAD to share it with you guys”. “Yeah but Marc never replies in the WhatsApp group, he always lurks in the background just watching”. This…

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Tom Ferris Gain And Retain

MARKETING WORKSHOP being hosted for nail techs and salon owners

By Sophie Nutt | 17 November 2017

Scratch blogger, marketing expert and graphic designer, Tom Ferris (of Blackwell Ferris Ltd.), is hosting a workshop to help salon owners and nail techs drive footfall and revenue through various marketing methods. Client Gain & Retain is a one-day beginners course and will teach marketing basics, helping techs leave with a…

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Blackwell Ferris Loyalty Card

Build your brand with loyalty card and stamp bundle

By Kat Hill | 2 September 2017

Bring a professional yet personalised touch to your client care with the Blackwell Ferris Loyalty Card and Stamp bundle. The bundle sees  a customised card with one side ready to collect stamp impressions. The other side I can be customised to  show a business card, basic contact details or appointment card. Alongside the card is…

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How to get in front of your nail audience without paying for ads

By Guest Writer | 28 August 2017

Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are…

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Marketing your beauty business: The Love Island Way

By Guest Writer | 21 July 2017

Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from…

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Beauty marketing on a budget: 5 steps to success

By Guest Writer | 5 July 2017

Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to…

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