Behind The Brand: Meet the founder of NaileDecal

Nail edecal web feature

After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal. NaileDecal offers waterslide nail art decals. There are various designs available with new designs being produced each month and collections are launched for occasions such…

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CEW UK enhances programme to support budding beauticians

Cew uk

CEW UK has enhanced its annual Young Executive Programme to provide increased support, training and mentorship opportunities for aspiring individuals looking to start or progress their career in the beauty industry. The organisation has promoted the British beauty industry for over 28 years and has a vision of nurturing and cultivating the long-term growth of the…

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Saddle up with Light Elegance’s 6 Buttercream shades

Light elegance cowgirl country

Light Elegance has revealed its Cowgirl Country collection, six Buttercream nail shades inspired by the Wild West. This collection offers a balance of creamy neutrals complemented by bright and bold spring shades. The Light Elegance ButterCream formulation lasts 4+ weeks and is packed with pigments and shimmers. The shades available: Little Filly: A bright carnation pink…

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NAIL BITES: 5 tales from the industry w/c 21 February

Nail bites 4

Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Essie’s virtual reality Nail brand, Essie, has introduced essie® on-hand, in partnership with ModiFace. It is a virtual try-on salon which allows users to discover essie nail polishes using the…

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Create artistic nail designs with Lecenté’s 6 foils

Lecente arty foils

Add a touch of art to your nail styles with Lecenté‘s six arty nail foils. These stunning colours evoke memories of an artist’s paint palette, with watercolour and ink patterns and an array of dreamy pastel colours. All of these foils are opaque, allowing for an instant design to be applied to the nails. The…

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Behind The Brand: Meet the mind behind Nail HQ

Nail hq web feature

Scratch chats to Founder of Nail HQ, Mark Taylor who shares the motivation behind the brand. Mark Taylor founded Nail HQ in April 2013 as he wanted to help consumers with their natural nail health by creating nail treatments to use in the comfort of their own homes. The Nail HQ treatments consist of a…

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Embrace golden hour nails with Jessica’s spring collection

Jessica golden hour

Jessica Nails has revealed its Golden Hour collection, comprising 6 Custom Colour shades. The collection offers an elegant range of pastel shades, available in Custom Colour, including 5 crème formats. The shades available: Sun Glow- pastel yellow Apricot Ice- peach-toned Shadow- purple/mauve tones Daylight-natural nail colour Sand- pink French polish colour Dusk- a shimmer finish…

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Coronavirus: Ireland’s lockdown extended to 5 April

Ireland lockdown

The lockdown restrictions in Ireland will remain in force until 5 April, meaning non-essential businesses such as hair and beauty salons will remain closed. The Irish government has decided to take a cautious approach to easing its lockdown, arguing that its aim is the long-term suppression of the virus. In a live address to the…

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Coronavirus: Scotland’s ‘cautious’ roadmap could see beauty businesses open from 26 April

Scottish government building

Scotland’s first minister, Nicola Sturgeon, has today (23 February) revealed the country’s route out of lockdown and tentative reopening dates for nail & beauty businesses. In a statement at Holyrood, first minister Nicola Sturgeon commented: “Our watchwords are ‘caution’ and ‘patience’. The tools at our disposal mean we can now make a route out of…

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NAIL BITES: 5 tales from the industry w/c 14 February

Nail bites three

Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Kendall’s Valentine’s mani For V-Day, supermodel Kendall Jenner opted for a minimal, yet stunning nail style. Created by Los Angeles private nail technician, Lisa Kon, details of the…

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Coronavirus: NI lockdown extended until 1 April

Closed sign

The lockdown restrictions in Northern Ireland will remain in force until 1 April, meaning non-essential businesses such as hair and beauty salons will remain closed. Health officials have said they want to avoid a possible rise in cases around St Patrick’s Day on 17 March. In a news conference, First Minister Arlene Foster said Northern…

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Coronavirus: Scotland Mobile & Home-Based Close Contact Services fund opens

Nails scotland flag

The Scottish Government has launched the Mobile and Home-Based Close Contact Services Fund to help businesses affected by the Covid-19 pandemic. The fund is for owners and operators of mobile and home-based close contact service businesses. Employees of such businesses should speak with their employer regarding eligibility for support through the UK Government’s Job Retention…

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