Posts by Guest Writer
Are you a nail tech who wants to develop new skills? Here’s how to make a successful future learning strategy
Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to consider your strategy for future learning. Whether you’re a nail newbie or wish to develop existing skills, write down your goals and formulate a plan…
Read MoreHesitant about raising your beauty treatment prices? A pricing expert explains why you shouldn’t be
Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2 + 2 = 4, and…
Read More6 hand poses for picture-perfect nail photos
Scratch Stars Gel Polish Stylist of the Year 2022, 2023 & 2024, Jiak Hing, explains how to master her six go-to hand poses for nail photos… 1. Relaxed claw Place the back of one hand against a flat surface and position the camera facing the nails, 45 degrees above and about 10cm away. 2. Classic…
Read MoreMales & their nails: the rise in colour choices & nail art
Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto shop for an oil change,…
Read More4 ways to speed up nail services – without compromising on results
Scratch Stars Social Media Star of the Year 2024, Kamila Borowiec, shares her advice… Are you ready to take your work to the next level? Let me help you out. By implementing my time-saving tips, you can be more efficient, enhance the overall customer experience and fit in more clients. Let’s dive in… 1. Utilise…
Read More6 feet poses to nail pedi photos
Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try to put the camera as…
Read MoreHow to make the most of a nail competition
Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals, practicing techniques and improving yourself.…
Read MoreCTPA shares advice on enjoying the sun safely this summer
With the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most intense. Wear loose-fitting clothing, a…
Read MoreHow to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building a loyal clientele takes strategy,…
Read MoreThe rise of holistic treatments: the science & sensation behind cryo facials
Holistic treatments have gained significant traction in the beauty and wellness industry, with cryo facials emerging as a notable trend. These treatments reflect a broader shift towards natural, integrative approaches to skincare and overall wellbeing. As industry professionals, it’s essential to understand the underlying principles, benefits, and demographic appeal of such treatments to better cater…
Read More9 tips to make your beauty business stand out on social media
Avril Kealy, digital content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As…
Read MoreHere’s how to treat common nail conditions – including pseudomonas & onycholysis
OPI educator, Lucy Price-Marshall who is a Scratch Stars Natural Nail Specialist of the Year finalist for 2024 and took the title in 2023, shares troubleshooting pointers for common nail conditions. Identifying and treating common nail conditions and service concerns are valuable skills that will support your career. Knowledge of restrictive and preventative contraindications will…
Read MoreNail content creator, Iram Shelton, shares how to use social media effectively
OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro and use it effectively to capture the attention of clients. Social media allows you to establish yourself in an exciting way. Your accounts are like…
Read MoreHow to create long nails with ease using Crystal Nails Fusion Tips & Acrylgel
International nail educator for Crystal Nails, Jurgita Bickevic, is passionate about seeing the joy on her clients’ faces following a nail transformation. She is ‘obsessed’ with Xtreme Fusion AcrylGel and Reverse Tips from Crystal Nails, crediting them for helping her to create speedy, flawless nail enhancements. The owner of J&J Salon, Oxford, comments: “Imagine this:…
Read MoreBeauty pros, here’s 6 tips to support a more positive mindset
Sarah Hartley, social media coach at Blossom Tree Social & creator of Time To Blossom wellbeing products, shares her advice… Running a business and making time for yourself can feel like a juggle. It can also feel lonely, but you’re not alone – we all have bad days. Staying positive can help you to have…
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