Posts by Guest Writer
5 ways to turn bridal clients into nail & beauty regulars
Beauty business expert and founder of Beauty Boss HQ, Layla Tourh, serves up advice for how you can turn bridal clients into regular clients… If there’s one industry we can count on to be very busy this year, it would be the wedding industry! Many brides have been waiting a long time for their ‘big…
Read More8 reasons why you get dry skin on your feet
To best avoid rough, dry, tight or cracked heels, Bryony Cocksedge, head of education at Louella Belle, explains the major causes and solutions… Lifestyle and genetics Lifestyle and genetics are both factors that have a major say in your skin’s characteristics and conditions. For many, when they think of summer sandals, they immediately think about…
Read MoreRevealed: 5 steps to make your pedicure go the distance
Keep dry, hard skin on feet at bay post-pedicure with a helping hand from Bryony Cocksedge, head of education at Louella Belle… 1. Start with a bowl of warm water and add a capful of Footlogix Foot Soak which is a pH balanced, gentle, cleansing foot soak with anti-microbial properties. It helps soften dry, rough…
Read MoreHere’s how the beauty sector is taking steps to become more sustainable
Jayn Sterland, chair of the Sustainable Beauty Coalition & MD of Weleda, shares what the SBC has been doing to support the industry’s eco-efforts… Last year, it seemed that ‘sustainability’ within beauty became the new buzzword. We saw the UK host the United Nations climate summit – COP26, the launch of the Green Claims Code…
Read MoreDiscover the software that over 55,000 beauty businesses rely on daily
Time is money; a fact recognised by software company, Timely, used by over 55,000 beauty professionals. The business management software has been specifically designed to save hours each day in booking and business admin so beauty pros can concentrate on delivering an exceptional experience for clients. Key features: Appointments: Fill your calendar, maximise your booked…
Read MoreHow to attract more men into the salon space
Do you struggle to target a male client base? Are you offering enough treatments for male need in the beauty space? Here, Patrick Barry, GM of Small Business at salon software company, Zenoti, shares his views & how you can market your wellness service towards men… Why might men be reluctant to visit a salon…
Read MoreLash treatments: A must-have for millennial men?
Lisa Stone, Salon System educator and lash & brow expert, explores the benefits of lash extensions, lifts & tints for men… I’ve witnessed serious growth in the number of male clients requesting lash extensions. With salons shut, many lash therapists have turned to ‘lashing’ their partners to keep themselves busy and prevent techniques going rusty.…
Read MoreShould nail & beauty salons close on Saturdays?
Layla Tourh, founder of The Beauty Boss Academy & The Creative Beauty Group, shares her thoughts on salons closing their doors at peak times… Should salons close on Saturdays? This question must seem like the obvious answer is ‘no’, but is it really? In the salon world, it is pretty standard for every staff member…
Read MoreRevealed: The top UK locations to start a nail & beauty business
Research conducted by Yell has discovered which UK regions show the most potential for a new beauty business. The research was conducted by analysing Google search demand, such as searches for a ‘London nail artist’ and the number of businesses that match this search in each area. The study found that the top three areas…
Read MoreMy experience of Academy2 for nail training
Leeds-based salon owner, Laura Costello, shares her Academy2 learning journey as she gets to grips with the CND PLEXIGEL system… RagDoll Nails owner, Laura Costello, has always been a fan of the CND™ brand. Her foray into the nail world kicked off with the CND™ Complete course in 2013, courtesy of Sweet Squared. She enjoyed…
Read MoreStruggling to complete your list of business tasks? Here’s how automation can help
Alicia Humphreys, owner of AH Virtual Assistant Services, which offers businesses administrative support, social media, email and blog management, customer service and training, serves up tips for managing your time using automation… Let’s be honest, time management isn’t the sexiest topic to talk about when it comes to business. But if you’re a business owner…
Read MoreStruggling to juggle all your roles in the salon? Here’s some advice…
Maddie Regan of 81 Rose Garden shares advice on how to effectively manage a busy salon… Working in a busy salon can be challenging at times. There are many roles to juggle and many things that need your attention but you must keep on top of customer service. Without clients, there would be no salon, so…
Read MoreMarian Newman reflects on 12 months of the NailKnowledge programme
Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format, but building the very complicated…
Read MoreStudents shape up 3D nail art skills in college competition
Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services, Make-up & Beauty Therapy at Truro & Penwith College, reveals what her students achieved at their annual 3D nail art competition… The level 3 advanced nail art students have excelled once again. It is great that the students are back in the swing of things after such a…
Read MoreLessons from a beauty PR pro: How to get your business noticed
Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties. Here, she reveals how to…
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