Posts by Lilly Delmage
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from UK trade association, Cosmetic, Toiletry…
Read More6 essential tips for nail techs to protect their physical health
Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working demanding roles… In the beauty industry, technicians play a crucial role in boosting the wellbeing of clients. However, Mavala has noticed the little focus shed on the wellness and self-care of beauty therapists. As a…
Read More8 must-know spring/summer 2025 nail art trends
Spring has sprung, and it’s time to try out new nail design options. Nail trends for spring/summer 2025 are pushing the boundaries of creativity and steering art in a fresh direction. We’ve rounded up ones to know to ensure your nail choices are on-trend. Mineral manicures Manifestation techniques are trending for 2025, and are inspiring…
Read MoreCoffin nails: 5 on-trend nail art designs to inspire your spring look
Coffin, or ballerina, nails are long, tapered and filed flat at the tip. The shape resembles both a coffin and a ballerina’s slipper, which inspired the interchangeable names. A popular shape choice, the coffin nail offers an optimal canvas for experimenting with nail art, seasonal colours and 3D designs. Here are five ways to wear…
Read MoreGet Lippy: Beauty brands unite to raise awareness of gynaecological cancers
Gynae cancer charity, The Eve Appeal, has announced its Get Lippy campaign to raise awareness of gynaecological cancers. The Get Lippy campaign will be rolled out during the month of May, encouraging everyone to ‘Get Lippy’ by raising awareness of the five gynaecological cancers: womb, ovarian, cervical, vulval and vaginal. Beauty companies, including CEW UK,…
Read MoreCuticle oil: what is its purpose & how often should it be applied?
‘Remember to oil your cuticles’ is a phrase we’ve all heard countless times. But what is cuticle oil and what are its benefits? We’ve rounded up everything you need to know… Cuticle oil is a moisturising product designed to improve the health and appearance of nails and the surrounding skin. Writing for the NailKnowledge blog,…
Read MoreMaster ‘nailfies’ as a nail tech with these expert photography tips
The ultimate guide to everything you need to know as a nail tech who wants to capture high-quality nail photos… First impressions matter. Blurry, dark or low-resolution photos can make it difficult for social media users to properly appreciate your nail creations, which could impact whether they decide to book an appointment. So, it’s crucial…
Read MoreThe celebrity-approved spring nail colours to note
Spring nail looks are taking over our socials, with celebrities showcasing styles with a fresh colour palette. Here’s all the seasonal nail shade inspiration you need… Milky lavender Singer & actress, Selena Gomez, opted for a milky lilac hue – complementing her pastel trousers. Her go-to tech, Tom Bachik, was behind the look and posted…
Read MoreLiving as a nail tech with endometriosis: ‘I was heartbroken & scared of losing my nail business’
Scratch chats to Andover nail tech, Jo Bennett, about her experiences suffering with chronic condition, endometriosis. Endometriosis is a condition which targets the uterus, causing tissue, similar to the lining of the uterus, to grow outside of it. Common symptoms include, but aren’t limited to, severe pelvic pain and extreme period pain. It affects 1…
Read MoreLeeds salon owner: Learning to trust my team & delegate has been a game-changer
You Beauty founder, Rachel Dobson, shares her career story and how learning to delegate tasks has been critical to her success as a manager. Over the past five years, Rachel’s business has rapidly expanded and she reflects on the biggest lesson she has learned: “I tried to do everything myself in the beginning, and I’ve…
Read MoreWhy do I have white spots on my nails? Causes & treatment for leukonychia
Have you noticed white spots appearing on your nails? This could be leukonychia – here’s everything you need to know… What is leukonychia? This refers to discolouration, which often appears as white dots or lines on the nail. According to book, Milady’s Art & Science Nail Technology, the cause of this is typically trauma and…
Read MoreImportant April dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using the hashtag #NationalPetMonth. Click here…
Read MoreSelf-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques. “Everything you do as a…
Read MoreFlipside nail trend: what it is & ways to wear it
The trend that allows you to wear two manicures at once is proving popular – here’s why, as well as some nail inspiration. Flipside manicures involve painting the top of nails with one colour, and painting the underside in another. Whether opting for contrasting hues, a coordinated colour scheme or a bold pattern, the trend…
Read MoreBeauty salon no-shows: the UK locations with the highest rates
Hair and beauty booking platform, Treatwell, has revealed the UK locations with the highest rates of beauty no-show appointments. The data reveals that salons across the UK lose up to £200,000 per month due to missed appointments, amounting to £1.6 billion in lost revenue annually. Treatwell has found that Liverpool, Glasgow and Birmingham have the highest…
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