Posts by Lilly Delmage
Brighton nail artist: mixed media allows me to create nail art with greater impact
Get to know Scratch Stars Mixed Media Artist of the Year finalist 2025, Sabre van Dijk, in an exclusive interview on her career journey and why she applied for the competition… Tell us about your nail journey… I’ve studied art for as long as I can remember: Photography at the University of the Arts London, followed…
Read MoreCommunity chat: 3 networking groups for nail pros
Are you seeking support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but don’t know who to ask? The answer might lie in joining a nail networking group. Here’s three to have a look at… The Nail Tech Org With an impressive 83,000…
Read MorePinterest reveals the top 7 nail trends for summer 2025
Social media platform, Pinterest, has released another of its trend-identifying reports highlighting the top nail trends for summer 2025. Here are the ones to know: Cat eye nails A versatile style that can be adapted to the demands of any season, cat eye designs remain popular for summer 2025. In particular, searches for ‘baby blue…
Read MorePowys nail salon: where rustic charm meets luxury beauty treatments
Jodie Evans, owner of Wales salon, Nail Envy, speaks to Scratch about the journey of building her thriving nail business. “Nail Envy is designed to feel like a luxurious home-from-home, combining rustic charm with modern elegance,” says Jodie. “The interior features brickwork, warm wood tones and plush velvet chairs – creating a welcoming and stylish…
Read MoreMargaret Dabbs® London partners with MECCA for Australian launch
British luxury foot, hand and leg care brand, Margaret Dabbs® London, has announced its launch in Australia, at MECCA. Exclusively available at beauty retailer, MECCA, both in-store and online, the Australian debut marks another milestone in Margaret Dabbs® London’s impressive global expansion. The brand is available in over 54 countries worldwide. The launch collection at…
Read MoreI invited my salon team to create nails for Cannes Film Festival
The Nail & Beauty Lounge owner, Julie McCabe, takes us behind the scenes of her Cannes Film Festival experience, where she and her salon team delivered manicures and pedicures. The team at Poulton-le-Fylde-based salon, The Nail & Beauty Lounge, were called upon by owner, Julie McCabe, to provide the manicures and pedicures for the models of…
Read MoreThe history of nail colour & design: everything you need to know
Nail colour and design have become one of the most popular outlets for creativity and self-expression within the beauty industry. But where did it all begin, and how has it evolved over time? Here’s Scratch‘s deep dive into the history of the industry… 1920s & 1930s According to research revealed in Nail Style: Amazing designs…
Read MoreSPF: what is it & how does it protect the skin?
‘Remember to use SPF!‘ – it’s a commonly used phrase, but what does SPF mean? Here’s everything you need to know… What is SPF? SPF stands for Sun Protection Factor, and the number that follows suggests how long a suncream or product is likely to protect the skin from the sun’s ultraviolet B (UVB) rays.…
Read MorePret A Manger partners with Shoreditch Nails to offer iced drink-inspired nail art
Pret A Manger has teamed up with Shoreditch Nails to offer manicures that match customers’ summer iced drinks of choice. Founder of Shoreditch Nails, Tina Michael, reveals: “We hosted a pop-up event at Pret A Manger in Shoreditch (22 May) and will be running another in Hackney Central (12 June). When you pre-purchase one of…
Read MoreHaving a niche as a nail tech: is it important?
Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer group, rather than a broad…
Read MoreThe nail techs who went from online friends to podcast hosts
Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous content. The pair spoke to…
Read MoreMy client’s nautical-themed manicure went viral on her cruise ship holiday
Manchester nail tech, Natalie Reay, and her client, Joanne Darby, spent over twelve months planning Joanne’s nail design for her cruise holiday – a style that unexpectedly found fame among cruise-goers, sparking conversations, connections and creativity. Imagine having ‘famous’ nails. This was the experience of Joanne Darby, who turned to her trusted tech, Natalie, for…
Read MoreIntroducing Saviour™: an expert-built brand to support nail & skin health & repair
Nail expert, educator & Scratch Stars Shooting Star Award finalist 2025, Theresa Foddering, offers Scratch an exclusive insight into the launch of her brand: Saviour™. Where did the idea for Saviour™ come from? “Saviour™ was born from years of fixing, supporting and advising on the issues we see so often in our industry – dry, damaged and…
Read MoreBeyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her NVQ Level 2 Beauty Therapy…
Read MoreMindful Moments Month: Businesses unite to raise money for York women’s charity
Owner of Blossom Tree Socials, Sarah Hartley, is encouraging businesses to get involved with Mindful Moments Month to help raise funds for Kyra, a charity that supports women in making positive lifestyle changes. Why did you start Mindful Moments Month? “There are too many women feeling guilty for not having enough time or resources to…
Read More