Posts by Lilly Delmage
Important April dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using the hashtag #NationalPetMonth. Click here…
Read MoreSelf-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques. “Everything you do as a…
Read MoreFlipside nail trend: what it is & ways to wear it
The trend that allows you to wear two manicures at once is proving popular – here’s why, as well as some nail inspiration. Flipside manicures involve painting the top of nails with one colour, and painting the underside in another. Whether opting for contrasting hues, a coordinated colour scheme or a bold pattern, the trend…
Read MoreBeauty salon no-shows: the UK locations with the highest rates
Hair and beauty booking platform, Treatwell, has revealed the UK locations with the highest rates of beauty no-show appointments. The data reveals that salons across the UK lose up to £200,000 per month due to missed appointments, amounting to £1.6 billion in lost revenue annually. Treatwell has found that Liverpool, Glasgow and Birmingham have the highest…
Read MoreL&P acrylic vs dip powder nails: what’s the difference?
The L&P acrylic and dip powder systems are both artificial nail offerings, and popular choices for a long-lasting, durable nail finish. However, they have distinct differences. Understanding the terminology and chemistry behind the products is essential for meeting your clients’ needs. Here’s what you need to know about each system… What is L&P acrylic? Award-winning…
Read MoreNail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the Sinead Gorey London Fashion Week…
Read MoreStaffordshire tech: Working from a home salon has been the best decision I’ve made
Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a mobile tech, rented a chair…
Read MoreGlossy black, green nude & 2 other nail colours dominating Paris Fashion Week
After London, New York and Milan, the AW25 Fashion Week has concluded in Paris, finishing the season with a stylish bang. Over the past weeks, we’ve seen intricate and daring nail art designs, including nail piercings and embellishments, but the Parisian nail choices have been all about colour. Here are the hues to note for the…
Read MoreBecoming a nail tech at 16: I was the youngest student Bryony Howell had ever trained
17-year-old self-employed nail tech, Ruby Galluzzo, opens up about the journey that led her to pursue a nail career at such a young age. “I first became interested in nails when I was only eight-years-old, but my passion grew massively in 2020 during lockdown. That’s when I really started dreaming of becoming a nail technician.”…
Read MoreYorkshire salon: The beauty therapists dedicated to making women feel their best
Lisa-Marie Hoggard, owner of Lisa-Marie’s Hair & Beauty Lounge, shares how her all-female team empowers clients to feel their best. “My salon team consists of amazing women who make other women feel amazing,” shares Lisa-Marie. “It comprise five women: Sheree Kim Harrison, Elle Burrow, Kath Scaife, Jill Ralph and Patricia McGranaghan. They all work different…
Read MoreGel vs gel polish nails: What’s the difference?
The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their uses and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional Guide, author, Maria Sundberg Stuxgren,…
Read MoreMeet Corrine Jackson: the nail tech behind Molly-Mae Hague’s manicures
Nail tech & educator, Corrine Jackson, who has tended to the nails of influencer, Molly-Mae Hague, for over five years, shares her experiences of and advice for working with high-profile clients. Working with celebrity clients “I started doing Molly-Mae’s nails after the first lockdown, when my husband, who’s a builder, was working on her manager,…
Read MoreSelf-employment help for nail techs: interior design, safety & more considerations
As a self-employed tech, you can take control over your nail environment: from interior design and décor to cleaning schedules and product inventories. Here’s everything you need to know about tailoring your business to you… Interior design If working solo from a home salon or rented space, your aesthetic allows your creativity to flow –…
Read MoreManchester tech: I run my nail business from a shipping container
Laura Kelly, owner of House of Beauty Manchester, shares what it’s like to run her nail business from a shipping container. “I work from a shipping container yard in Ancoats, on the edge of Manchester city centre. It’s a really special place full of creatives, with a lovely community feel,” shares the tech. “I think…
Read MoreThese are the nail colour collections you need for spring/summer 2025
Spring/summer presents a time to spring clean your nail product inventory. Swap out winter hues for fresh and vibrant tones to suit the seasons, and get arty with vibrant patterns and plenty of florals. Here are the nail colour collections to note for SS25… CND™ Quiet Luxury collection, www.sweetsquared.com Available in CND Shellac™ Gel Polish,…
Read More