Posts by Scratch Staff
Ways to offer exceptional customer care
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic difference when it comes to…
Read MoreEnhance beauty treatments with self-heating Cowrie Lava Shell
Shared Beauty Secrets has launched a self-heating/self-cooling massage tool; an ideal addition to facial treatments, massages, manis & pedis. The Cowrie Lava Shell utilises the technology of the award-winning Lava Shells treatments to allow therapists to introduce a luxurious, chargeable extra easily and efficiently. Available to UK spas and salons from April 2019, the Cowrie…
Read MoreBehind the scenes with The Gel Bottle Inc
Go behind the scenes for The Gel Bottle Inc’s spring collection advert photoshoot with the TGB team… The GelBottle Inc Spring collection 2019 is a celebration of iconic women and female empowerment! Each polish is named after an inspirational woman, all iconic in their own way, from Twiggy – known for shaking up the fashion industry…
Read More5 awkward waxing questions answered
Salon System educator & wax specialist, Lisa Stone, answers the waxing questions you may have felt too awkward to ask… Q: What are the waxing rules for clients with skin tags or moles? Some therapists may choose to put Vaseline on the mole or skin tag and continue the wax service, but I prefer to…
Read MoreHow & why you should retail beauty products
Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities.. Q: Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is impossible to give a…
Read MoreRobbie Tomkins reveals his journey into session nail styling
There isn’t a clear cut or methodical way to becoming a session technician. Everyone has a different experience and story of how they came to be on their hands and knees, painting a model’s toes through a pair of strappy stilettos in a disused warehouse in East London at 7am on a freezing December morning.…
Read MoreTop tips for making your nail business stand out
Tammy Koslowski, founder of award-winning NAF! Salon in Glasgow, reveals her advice for making your business stand out from the rest… In any given town, you can bet that there will be multiple beauty salons or mobile technicians, so how can you ensure that you stand out and get a good share of the clientele?…
Read MoreTop tips for nailing it backstage at Fashion Week
Fashion Week is nearly upon us, and if your skills will see you secure a stint backstage as a nail stylist, follow these words of wisdom from fellow pros… KNOW YOUR LEAD “While assisting at Fashion Week, you are there on behalf of the lead session stylist and your work reflects them,” explains Kelly Shenton.…
Read MoreHow to strike a balance between work & home life
Make it easy to manage the separation between work and home life with advice from nail artist and educator, JENNY HARRIS… I entered the nail industry shortly after my daughter was born, as I sought work that would be flexible so I could look after her. I completed a diploma in Nail Technology in August…
Read MoreAttracting bridal nail clients through social media
Are you using social media effectively to attract potential bridal clients? Helena Linsky, co-director of salon chain, Q61, shares her top tips… “When it comes to attracting the attention of new bridal clients, social media is a very powerful tool,” states Helena Linsky. “Remember that brides-to-be often rely heavily on social media for inspiration, so use…
Read MoreWhy I use healing crystals in hand & foot therapies
Kim Alexis, crystal healer, psychic spiritual medium, hypnotherapist & past life regressionist, reveals why she uses crystals in her hand & foot treatments… When a therapist massages the feet or hands, it feels so good because the physical sensation stimulated by touch sends messages from the skin’s nerve cells to the brain. The brain then releases…
Read MoreSeduce clients with Halo gel polish Queen of Hearts collection
Pure Nails has launched the Halo Gel Polish Queen Of Hearts nail colour collection; three stunning scarlet hues – perfect for Valentine’s Day. The aptly named Desire, Vixen and Malice shades offer a cat’s eye effect and offer a super glossy finish and strong depth of colour. When applied as per instructions, the formula offers…
Read MoreNails & cancer: Your questions answered
While everyone can appreciate the benefits of a pamper, indulging those fighting cancer truly can be a rewarding experience. Here, experts answer your questions about caring for clients with cancer… What insurance requirements are there? “Speaking from the perspective of ABT, we offer one of the widest insurance covers available on the market that are designed…
Read MoreCelebrity nail tech, Robbie Tomkins, on how to manage stress
When you’re back-to-back with appointments and rushed off your feet in the salon or on the move, your work life can feel a little daunting. To help promote calmness in his tekking career, session nail stylist, Robbie Tomkins, recommends meditation. “I’ve been meditating for around three years. It allows me to pause and take some…
Read MoreTreatwell & SumUp reveal payment process partnership
SumUp and Treatwell have announced a new partnership that will digitisation of the payment process for Treatwell Partners – beauty businesses working with the online beauty and hair booking service. With the partnership, payments can be now taken via the Treatwell Connect app and processed by SumUp. The digitalisation also aims to help reduce admin…
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