Posts by Scratch Staff
Scratch Stars Awards finalists 2018 revealed
THE SCRATCH STARS AWARDS 2018: MEET THE FINALISTS The results are in! See which techs, salon, teams and influencers have made the grade in the Scratch Stars Awards 2018 and count down to Scratch’s hotly anticipated Summer Party – at which the winners will be announced… L&P Tech of the Year sponsored by: Carrie-Leigh…
Read MoreReduce service times with INK London E-File training
INK London invites you to refine nail enhancements with ease and help cut down your service time with its E-File Proficiency Diploma. Fully accredited by The Guild, the diploma has been been designed to provide techs with the confidence and knowledge to succeed with e-files and attendees must be qualified in hard gel or acrylic…
Read MoreHow to create epic social media content
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types of content you should be…
Read MoreWinners of the LCBT Star Awards for students revealed
Last Friday, Scratch editor, Helena, and I travelled to London to attend the annual LCBT Star Awards, which serve to recognise talented, hardworking students from the college. A glamorous affair, the awards were held at the Hilton Hotel next to London Victoria where guests were greeted with cold refreshments upon arrival. Everybody then found a…
Read MoreAn insight into Bio Sculpture’s business development workshop
Yesterday, I had the opportunity to join Bio Sculpture and some of its nail technicians for a unique workshop on how to attract and retain clients. Claire Aggarwal, head of business development at Bio Sculpture, led the workshop and had plenty of tips to share, owing to her former role as founder of Perfect 10,…
Read MoreHow I juggle nail tekking around my family life
“You just do nails” No, just “doing nails” doesn’t come close. Erica Turley (nee Horton), founder of The Nail Barn, Staffordshire, reveals her journey into the nail industry… I spent years working as a nurse and health visitor. I had worked in healthcare from the age of 16 and knew absolutely nothing else. From the…
Read MoreSophia Webster nail tales from London Fashion Week
After walking through an ordinary record shop in the centre of London’s Soho and into its basement area, I suddenly found myself cocooned in a magical wintry wonderland, which was the scene for accessories designer Sophia Webster’s new season showcase, I Scream for Ice Queens. Feeling both surprised and amazed by my new surroundings, I…
Read More