Townhouse nail salon brand announces expansion into Italy
By Jess Watts | 15 August 2026 | News & Events
Nail salon brand, Townhouse, has signed a 40-salon development agreement with PRCNX Italia, marking its entry into Italy.
The business, which has had two of its London premises scoop the title of Scratch Stars Nail Salon of the Year, was founded in 2018 by Juanita Huber-Millet. The success of its flagship location in Fitzrovia, London, has seen the brand open more than 45 spaces across Europe and the US.
A multi-unit franchise that aims to ‘redefine the traditional nail salon experience through elevated design, proprietary technology, rigorous hygiene standards and consistently premium service’, Townhouse is now furthering its reach with the 40-salon deal in Italy – the first of which is set to open in Milan in the coming months.
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PRCNX is an investment and operating platform that specialises in beauty, wellness, medical aesthetics, healthcare and technology-enabled services. In a statement, Townhouse stated that ‘the partnership combines Townhouse’s brand, operating system and sector expertise with PRCNX’s local market knowledge, investment capability and experience building consumer businesses’.
“Italy is a natural next step in Townhouse’s international growth,” says Juanita Huber-Millet. “We are building the brand through a select group of well-capitalised, operationally strong franchise partners capable of developing markets at scale.
“The PRCNX team combines relevant sector experience, deep local market knowledge and the ambition required to establish Townhouse as Italy’s leading premium nail salon brand. We are delighted to be partnering with them.”
Ivan Marandola, chairman of PRCNX, adds: “We did not choose Townhouse simply to add another beauty brand to our portfolio. We chose it because [it] has built what the Italian nail market currently lacks: a trusted premium brand, a repeatable customer experience, and the technology and operating platform required to scale nationally.
“Nailcare is one of the highest-frequency categories in beauty, but the Italian market remains highly fragmented. Beginning in Milan, our ambition is to build Italy’s defining premium nail salon network.”
Image courtesy of Linkedin.com
