The Ultimate Scratch Nail Industry Survey

There are 23 questions in this survey. Please submit your responses by 14 December to be in with the chance of winning a nail product bundle worth £100 plus a free 12-month print subscription to Scratch magazine.

Open to nail professionals currently working in the UK and Europe.

This field is for validation purposes and should be left unchanged.

Name(Required)

First Last

Email address(Required)

Years in the nail industry(Required)

Please enter a number from 0 to 70.

Employment status(Required)

Town/city of residence(Required)

Country of residence(Required)

Nail product purchasing

1. When choosing a nail system, e.g. gel polish, hard gel, L&P acrylic etc, what guides your decision?

Drag the options into order of priority, with the most important at the top.

Reputation of the brand
Recommendation from friends or online
Price
Availability

2. If a nail brand is listed on a website such as eBay or Amazon, would you continue to purchase it?(Required)

Yes, I'm not bothered by that

No, I would not invest in that brand

3. If your answer is No, what is your reason?(Required)

I do not like brands sold via sites like eBay and Amazon

I only prefer to purchase a professional only brand

4. Roughly what percentage of your purchases are made through:

Local wholesaler premises (%)

Please enter a number from 0 to 100.

Wholesaler website (%)

Please enter a number from 0 to 100.

The nail brand's website (%)

Please enter a number from 0 to 100.

Special events e.g. trade shows (%)

Please enter a number from 0 to 100.

5. If you purchase through a website, are you happy to provide proof of your qualifications before being allowed to buy?(Required)

Yes

6. If a nail brand is advertised as 'professional only', does this influence your purchase decision?(Required)

Yes, I am more inclined to purchase

Partly

No, I'm not fussed

7. Have you avoided purchasing nail products from brands that you've heard are good – because they sell to non-professionals?(Required)

Yes

8. What would stop you purchasing a nail brand?

Drag the options into order of priority, with the most important at the top.

Product expectations
Price increases
Poor customer service
Out of stock products
Lack of new products
Available to non-professionals

9. How loyal are you to the nail brands you currently use?(Required)

Very loyal, I rarely switch

Fairly loyal, I occasionally switch

Not loyal, I regularly try others

I frequently switch

10. How often do you purchase nail products?(Required)

Multiple times a week

Weekly

Monthly

Every few months

Only when needed

Events

11. How important are industry events to you as a nail professional?(Required)

Extremely important

Very important

Fairly important

Not very important

Not important at all

12. How often do you attend professional nail or beauty industry events?(Required)

Several times a year

Once or twice a year

Once every couple of years

Rarely

Never

13. Which types of industry events have you attended in the past three years?

Tick all that apply.

Trade shows and exhibitions

Nail competitions

Awards ceremonies

Educational workshops and training days

Industry conferences and seminars

Brand-hosted events and launches

Networking events

Online events and webinars

14. What are – or would be – your reasons for attending an industry event?

Drag the options into order of priority, with the main reason at the top.

To connect with fellow professionals
Purchase new products
Discover education opportunities and to learn
Attend speaker sessions

15. If you don't attend industry events regularly, what are the main reasons?

Tick all that apply.

16. What, if anything, is holding you back from entering any nail competition?(Required)

Tick all that apply.

Information

17. Where do you currently get information about the professional nail industry?(Required)

Tick all that apply.

18. How do you prefer to consume professional information?(Required)

Tick all that apply.

19. What type of industry information are you most interested in?(Required)

20. If you read industry magazines, which ones, and how?

Tick all that apply.

Other magazines – please specify

21. When you come across an interesting nail industry article, what are you most likely to do?(Required)

Read it immediately

Save it to read later

Share it with colleagues or friends

Read the headline and skim the content

Look for a video covering the same subject

Scroll past it

22. Which sources do you trust most when it comes to professional nail industry information?(Required)

Select exactly 3 choices.

Independent trade publications

Product brands

Industry educators

Experienced nail technicians

Industry organisations and associations

Social media influencers

Fellow nail professionals

Online communities and forums

23. What would you look for in a nail App?

Drag the options into order of priority, with the most important at the top.

Find inspiration quickly
Nail art tutorials
Read news and features easily and on-the-go
Information about industry events and exhibitions
Career development and professional opportunities
Exclusive discounts, offers and promotions