Luxury without a high price tag? Check out Brush On Luxe gel polishes & builder gels

By Carter Rogers | 12 June 2023 | Brands

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In just three years, Brittany Thwaites has grown her business from a modest home setup to a luxury salon space in the centre of Harrogate. Specialising in gel polish services, it was a regular client who, at an appointment last July, ignited a curiosity in Brittany; to create her own gel polish line.

“She looked at the products I had on my shelf and said ‘wouldn’t it be great if they featured your branding?’,” Brittany reveals. “I started looking into creating products that nail pros would want; in terms of both quality and what would look good on a salon shelf.” 

Creating a range that was vegan-friendly, cruelty-free and Hema-free were Brittany’s goals, and she spent months researching manufacturers and sampling formulas before launching Brush On Luxe. Her vision was to offer a highly pigmented gel polishes that would instil confidence in new nail techs, be easy to apply, and boast long-lasting results with a glossy finish.

“I wanted luxury without the ‘luxury’ price tag – and to offer excellent customer service throughout.”

Brush On Luxe features Buildature 5-in-1 builder gel, a vast selection of gel polish shades, base and top coats and curated collections in line with seasonal trends. Admitting an affinity to bright and nude hues in her range, such as Pink Firefly and Cotton Rose Buildature, the nail pro manages the brand and her salon business around caring for her two young children. “I work in the evening, during baby nap times and at weekends,” she smiles. “Knowing that my products are making a difference to nail pros is truly amazing.”  

Save 15% on Brush On Luxe products with code SCRATCH15 at 

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