Business
Advice for selling tanning products in summer
Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers a happy, healthy feeling and…
Read MoreHandy tips for mobile nail techs
Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… It’s so important to be organised as a mobile nail technician, as there is not the luxury of being able to pop to the nail cupboard to grab what’s missing – as…
Read MoreKnow when to book in the next nail appointment
Educator and award-winning nail technician, Katie Barnes, offers advice on knowing when to book the next nail appointment – and what happens if too much time is left between enhancement services… Many techs are responsible for letting their clients go too long between nail appointments. Nail appointments should be scheduled two weeks apart, which is…
Read MoreHow to create epic social media content
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types of content you should be…
Read MoreImage copyright & your nail photos
Tom Ferris, owner of Blackwell Ferris Marketing, offers insight into using images that aren’t yours across the ‘net… After an interesting scroll through social media over the New Year period, I noticed a rising trend in thefts from companies across Europe. And that includes thefts by salons and nail techs. Many times in the first weeks…
Read MoreHow the local press can boost your beauty career
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it resonates with readers and in…
Read MoreWhat is dark social & how can I get involved?
Tom Ferris, owner of Blackwell Ferris Marketing, reveals what ‘dark social’ is – and why you need to know about it… “It was so funny I just HAD to share it with you guys”. “Yeah but Marc never replies in the WhatsApp group, he always lurks in the background just watching”. This conversation really had me thinking…
Read MoreHow to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established salons, stylists, beauticians and nail…
Read MoreWhy you shouldn’t use craft glitter in your nail services
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why you shouldn’t use craft shop glitter in your nail services. There are many techs using craft glitters in their nail services because they may have seen someone else do it, it is low cost and easy. You may think it’s only glitter and can’t do…
Read MoreHow to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are into feeds around football, MMA,…
Read MoreMarketing your beauty business: The Love Island Way
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from this as marketing is all…
Read MoreBeauty marketing on a budget: 5 steps to success
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to get started with your business…
Read MoreHow to maximising the social media offerings of your beauty business
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the latest news. It’s clearly not…
Read MoreAn insight into Bio Sculpture’s business development workshop
Yesterday, I had the opportunity to join Bio Sculpture and some of its nail technicians for a unique workshop on how to attract and retain clients. Claire Aggarwal, head of business development at Bio Sculpture, led the workshop and had plenty of tips to share, owing to her former role as founder of Perfect 10,…
Read MoreAgainst the clock: How to nail your treatment timings
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, offers advice on honing your treatment times… Everyone these days is in a rush and wanting things done as efficiently but expertly as possible. As a business, you want to provide your service in a reasonable time while still ensuring the best result you can. Getting…
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