What to look for when choosing a reputable business awards to enter
Winning an award is an excellent marketing opportunity. It boosts morale, raises the profile of your business and highlights and recognises your expertise. When contemplating entering an award, you firstly need to consider whether you want to increase your recognition locally or nationally. These both have genuine and mock awards,…
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Tips for Retailers to Be Sustainable Over Xmas
Christmas is around the corner, and this year’s festivities look set to be more digital than traditional. With new lockdowns being implemented in the UK and beyond, the likelihood of people turning to online retailers for presents remains high. Traditional bricks-and-mortar shops accounted for £60.9 billion worth of sales in…
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Confused about what to charge for nail art? Tina Bell shares her tips…
Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares her advice on charging appropriately for nail art so you’re not out of pocket… Do you struggle to charge for nail art? Does the client always spring their request on you at the last minute…
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Dealing with grief: 6 ways to support bereaved employees
National Grief Awareness Week runs 2-8 December 2020 to raise awareness of the support needed by those suffering a bereavement. Rebecca Mian, head of HR at Benenden Health, shares advice on how employers can support employees going through the grieving process… Death is something most of us avoid thinking about…
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Points to consider if you’re a pregnant nail tech
No two pregnancies are the same, and you may suffer with aches, pains or sickness worse than a colleague, so listen to your body and its needs around your working life. As part of health & safety procedures, business owners should conduct regular risk assessments; particularly reviewing them when a…
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Power of the Flower for Nails & Wellbeing
Beverly Braisdell talks to industry colleague & friend Bev Higham – who she calls the ‘virtuoso of aromatherapy’. The Power of the Flower… Does Aromatherapy have a place in nail spas and can it be of benefit in the current climate? The answer is ‘Absolutely!’ With a career spanning over…
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Beauty Boss on… How to establish your online presence
Layla Tourh, MD of The Creative Beauty Group and founder of Beauty Boss HQ, an online platform dedicated to supporting beauty bosses in the running of their business, shares her top tips & words of wisdom… Have you got a presence in the social space? Being part of an over-saturated…
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Robbie Tomkins reveals how to find your nail industry USP
When I was first introduced to nails, it quickly became apparent that, as far as the session world is concerned, there seemed to be a distinct lack of men. I had met manicurist, Mike Pocock, through working at the nail brand that I was a PR manager for and of…
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Back To Basics: 3 steps to ensure your gel polish goes the distance
At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step 1: Preparation Cuticle work: This step is vital in the application of flawless gel polish. Gently push back the cuticle…
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8 ways nail techs can keep motivated during lockdown 2.0
Tina Bell, head of education at Pure Nails, serves up key ways to keep your creativity flowing and spirits high during lockdown 2.0… Here we are, back in lockdown. Once again, I have packed up my salon, moved my nail desk onto my dining room table and taken over whole…
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5 ways to boost your nail business during lockdown 2.0
As business owners and busy professionals, time is something we often have very little of and many tasks get put on the back burner. It can be hard to be motivated in times like this but it is important to remember that just as there are real challenges, there are…
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Overspending? Here’s how to budget for success
Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares a lesson on budgeting and control to ensure you don’t overspend… The key to budgeting and control is good cash flow and I’m revealing a guide to help you get started. I am going to focus on the Excel template although…
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Local lockdowns: How to prepare your business
Having come through so much in the past year, salons are still having to face the possibility of local lockdowns as winter approaches and the coronavirus pandemic continues. Here NHBF director, Tina Beaumont-Goddard, shares her advice… What to expect Local lockdowns can be confusing because they vary across the country.…
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Nail technique: How to successfully file the lower arch in 5 steps
One of the most common mistakes a tech can make is over filing the lower arch of the nail, especially if the form or tip fit was incorrect in the first place. Careful and controlled filing can help to prevent this. The way you hold your file is important when…
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How to make the most of seasonal events in the salon
Thanh Vu, managing director of four Dream Nails salons, reveals how and why you should make the most of seasonal events in the calendar… I thoroughly enjoy writing for Scratch as it gives me time to sit and reflect on Dream Nails as a business and helps carve out a clear…
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