Piggy bank

When & why you should increase your treatment prices

By Katie Barnes | 27 December 2019

Many of you may be considering January as the time to increase your prices but I believe that it is the worst time to implement a price increase. In January, everyone is recovering from Christmas spending. The bills are starting to come in, pay day seems like it will never…

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2020

Preparing your business for the New Year

By Guest Writer | 27 December 2019

With 2020 fast approaching, it’s time to get some 20/20 vision for the year ahead and ensure your salon business continues to go from strength to strength. Hilary Hall of the NHBF shares her advice… Cash flow and business plan updates Take some time out to revisit your cash flow…

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Time appointment book

How to manage your time & ensure self-care

By Metta Francis | 22 December 2019

Award-winning mobile nailist, Metta Francis, reveals why it’s important to manage your time effectively as a nail professional and take care of Y-O-U… As nail professionals, we spend a lot of time pampering others and working on our businesses while often juggling other commitments like family. It’s easy to burn…

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Christmas nails stock

How to succeed in the run-up to Christmas

By Scratch Staff | 19 December 2019

Sharon Sandhu, Category Manager for Nails at Salon Services UK & Ireland, explores key pointers to ensure you stay on top of your game this festive season… With so many festive parties, meals and get-togethers happening over the Christmas period, nail salons are undoubtedly seeing a rise in bookings as…

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Salon system marvelash

What to look for in a professional lash brand

By Kat Hill | 14 December 2019

Ruth Atkins, lash expert and Salon System educator, reveals some points to consider when selecting a lash brand or training provider… “When a technician is looking for a lash brand and lash training, professionals should consider a few important things. Choose a reputable brand that has all UK and EU…

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How to encourage product sales in the run up to Christmas

By Sophie Nutt | 12 December 2019

It’s beginning to look a lot like Christmas, so be sure to utilise the season of goodwill by making the most of your retail offerings. An easy way to generate some extra revenue across the busy party season, dress up retail areas with festive decorations and irresistible products to catch…

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Nail salon lamp gel polish

How to ensure a correct gel polish cure – and why it’s so important

By Katie Barnes | 10 December 2019

Do your nail files or dust filings look like this when you are performing a gel polish removal? If so, your gel polish was not properly cured. Let’s discuss some possible reasons why this may happen. There’s a big difference between ‘cured’ and ‘properly cured’ and it can be difficult…

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Diary

Dealing with staff absences

By Scratch Staff | 30 November 2019

As we head into one of the busiest times of the year, do you know how to deal with staff absences? Tina Beaumont-Goddard, National Hair & Beauty Federation‘s director, serves up some advice… Your employees may be off work for a wide range of reasons, and you’ll need to understand what the law…

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How to become a Crystal Nails UK educator

By Scratch Staff | 29 November 2019

Timea Berridge, nail technician and now Crystal Nails UK educator for Nottingham, shares her experience of the brand’s educator course… “Hi, my name is Timea and I have been working as a nail technician for a number of years. After seeing the opportunity to become a Crystal Nails UK educator,…

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Christmas stock

How to manage stock this Christmas

By Sophie Nutt | 28 November 2019

When it comes to selecting your seasonal stock, preparation and a plan is key. “At this time of year, Christmas shopping is at the forefront of everyone’s minds,” explains Rachel Cock, Salon Services’ commercial director. “It’s the perfect time to push your retail offering as gifts for your customers to…

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How to jazz up your retail display this Christmas

By Sophie Nutt | 27 November 2019

Never underestimate the power of an eye-catching and enticing seasonal retail display! Investing in festive decorations is something that has proven to be key in boosting business performance during the Christmas period. Christmas Tree World has revealed that 59% of UK consumers surveyed would spend more money in a leisure…

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Winter tanning

How to maximise tanning treatment bookings this party season

By Scratch Staff | 26 November 2019

The experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up…

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Katie barnes correct position 1

Why & how to take care of yourself at the nail desk

By Katie Barnes | 25 November 2019

Many nail techs go home after a long day with aches and pains in their hands, shoulders and back. A tech’s hands are vital for performing the job, yet too many of us often neglect caring for them as we should. Proper posture and improved ergonomics can help reduce these…

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Gift

How to boost voucher sales during the Christmas period

By Scratch Staff | 23 November 2019

Liz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way…

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The benefits of offering L&P services

By Sophie Nutt | 21 November 2019

The L&P system is a valuable addition to a professional’s skillset as well as a staple service for a salon’s service menu. “L&P is a system that I have been working with for 22 years now and it is my starting system with new extension clients,” says Lisa Dunlop, Cuccio…

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