Sinead Bulley on perfecting a home salon setup
It can be tricky to get the balance right between homely and professional when working from a home-based salon. One of your unique selling point may be offering a welcoming space in which clients can fully relax, rather than a busy salon environment. However, it is important to still present…
Read MoreHow to help clients take care of hands & nails this winter
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to encourage clients to take care of their hands & nails in between appointments… Winter can be harsh on hands and nails. If neglected, the cold weather, freezing rain and drying central heating – and…
Read MoreHow to promote Halloween nail art
In case we haven’t mentioned it enough, Halloween is right around the corner, which means client requests of all that is spooky will start rolling in – if they haven’t already. But how do your existing clients, and potential new ones, know that you’re offering seasonal nail art to meet…
Read MoreHow to effectively handle client complaints
Caroline Larissey, the NBF’s director of quality & standards, offers up advice for handling client complaints… When you’re in the business of making your clients feel good about the way they look, it can be particularly difficult if you’re faced with a complaint. The secret is to be prepared so…
Read MoreWhen to offer a treatment upsell
Simply put, upselling is great for beauty businesses – it increases profit and shows your clients that you have a wealth of experience in the hair and beauty arena. Not only do add-on retail products have the ability to increase your bottom line dramatically, but enticing clients to try something…
Read MoreMetta Francis on perfecting a mobile nail setup
As a mobile tech, just because you don’t have a physical, set space in which you offer your services, it doesn’t mean you have to skip on deciding interior objects and furniture. Inject your own personality into your mobile setup with branded towels, equipment and your uniform, and recreate the…
Read MoreTop tips for designing your salon interior
Your business interior provides a first and lasting impression for your clients. Décor can massively influence how a client – or potential client – perceives the quality of your treatments, customer service, professionalism and knowledge. It is important to reflect your business personality within its interior, as this way, clients…
Read MoreCustomising brow treatments
“A professional well-constructed brow will frame your client’s face, open and lift the eyes, and define and balance features,” enthuses brow expert & Salon System educator, Lisa Stone. “In my opinion, to achieve all of this, a full brow service should include: A full consultation Tinting services with understanding of…
Read MoreRobbie Tomkins on how to build & maintain a positive reputation
One of the most frequently asked questions in the session world is without a doubt, ‘have you been busy?‘, and the truth is, the workload can vary massively from artist to artist. As anyone who knows me will confirm, I have worked in lots of different jobs in my time…
Read MoreSafety first: why compliance is key to salon success
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to revise your health & safety beauty knowledge… As summer business quietens down, it’s the ideal time for salons to go ‘back to school’ and reassess health & safety knowledge. Here are pointers to…
Read MoreSecurity advice for beauty businesses
Liz McKeon, beauty business expert at www.lizmckeon.com shares some tips on how to keep your business and finances safe… A secure setup ” I would suggest investing in a quality alarm system and place security cameras throughout your premises. Review this annually, always mindful of changes in the area. “Ensure…
Read MoreHow to manage staff performance effectively
Hilary Hall, chief executive of the National Hairdressers’ Federation & National Beauty Federation, serves up support and advice for beauty business owners wishing to effectively manage their staff members… Performance management is a vital skill for business owners, particularly in the highly competitive world of nail salons and spas. Supporting…
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