Katie barnes arch

Why the arch is integral to a well balanced nail enhancement

By Katie Barnes | 25 June 2019

The extension side line that comes out from the natural sidewall that you see is known as the lower arch. Along with the c-curve and apex, the lower arch is one of the most important elements of a successfully structured nail enhancement as these three components work in harmony together.…

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Raison d’Etre shares tips on how to avoid therapist burnout

By Sophie Nutt | 21 June 2019

In a job which is dedicated to caring for others and one that can have lots of back to back appointments, many spa therapists forget to give themselves breaks throughout the day or even the time to rest and stretch between clients. Spa therapists are on their feet all day…

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Robbie Tomkins reveals what’s in his kit bag

By Sophie Nutt | 20 June 2019

Here, I’m giving you a little peek inside my kit bag – I’m going to reveal the products I love, the ones I simply couldn’t live without and my Fashion Week essentials. I’ve never worked in a salon, so I’ve only ever worked with a session kit. The obvious main…

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Money

Keep your money safe with these security tips

By Kat Hill | 18 June 2019

According the Office for National Statistics’ Crime Survey for England and Wales, last year saw an 8% increase in overall theft offences estimated. While the survey noted a 3% decrease in burglaries, the adage ‘prevention is better than cure’ still rings true. Saving both time and money in the long…

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Male marketing lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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Male grooming image courtesy of the gel bottle inc

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

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Beauty waste

Tracy Sutton shares five ways to limit your impact on the environment

By Sophie Nutt | 13 June 2019

Our industry’s war with waste is significant. Public awareness surrounding packaging, plastic pollution and the environment is at its highest due to media coverage, new regulations and reports. No one knows the absolute right thing to do in order to solve the issue, and everyone has different values and approaches,…

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Why it’s important to charge your worth

By Katie Barnes | 11 June 2019

In the nail industry, we are fortunate to have such a rewarding career. However, with this in mind it is still important to remember that you, along with your peers, educators and colleagues are all running a business. Remember you’re not a charity, if you want to help people you…

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Salon owners delaying retirement for as long as possible

By Kat Hill | 8 June 2019

 A new survey by NHF/NBF  has found that hair and beauty salon owners without private pensions say they will delay their retirement for as long as possible. Of 400 salon owners surveyed, almost one in six (16%) said their State Pension would be their only pension income during retirement. Half…

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Why you should be offering add-on services

By Sophie Nutt | 6 June 2019

As clients become increasingly time-poor, they may seek to find a professional that can cater to all of their beauty needs in one stint, squeezing treatments around other commitments. As a nail tech, you’ve already earned the trust of your clients, so consider expanding your treatment menu to cater to…

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Margaret dabbs

Margaret Dabbs on the challenges business women face

By Kat Hill | 28 May 2019

What challenges do you think face women in business today? Margaret Dabbs, foot expert turned founder of a global health and beauty brand, shares her thoughts… What in your view are the biggest challenges facing women seeking to build their own businesses? It is sometimes hard to be taken seriously…

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Katie barnes nail designs

Why & how you should tailor each nail service to the individual

By Katie Barnes | 28 May 2019

Just as a hairdresser wouldn’t give every customer that sits in their chair the same hairstyle because it wouldn’t suit them or their lifestyle, nail techs should tailor their services for different clients. This leads into the all-important client consultation; the conversation whereby you sit down and chat to your…

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Waxing pregnancy

Points to consider when waxing pregnant clients

By Scratch Staff | 23 May 2019

Immerse yourself in hair removal tips as ABT director, Dave Horton, discusses pregnancy waxing with ABT accredited trainer, Kim Lawless… Is it medically safe for pregnant women to undergo waxing treatments, and does this differ during the different trimesters? Kim: It’s absolutely safe! I always check with doctors and midwives…

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Festival beauty

How to capitalise on festival beauty needs

By Scratch Staff | 17 May 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up advice and ideas for capitalising on beauty needs for festivals this summer… Summer is just around the corner, which means festival season is about to begin – and whether people are planning on going to a…

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Katie barnes filing blog

Why & how you need to perfect your filing technique

By Katie Barnes | 14 May 2019

Having a well-structured filing routine that is repeated on every single nail is paramount for success and consistency when finishing and filing your nail enhancements. Many nail technicians rely on filing to fix any issues from poor application. However, filing should only be used to refine and perfect application techniques,…

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