How to market male grooming services
Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…
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Tracy Sutton shares five ways to limit your impact on the environment
Our industry’s war with waste is significant. Public awareness surrounding packaging, plastic pollution and the environment is at its highest due to media coverage, new regulations and reports. No one knows the absolute right thing to do in order to solve the issue, and everyone has different values and approaches,…
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Why it’s important to charge your worth
In the nail industry, we are fortunate to have such a rewarding career. However, with this in mind it is still important to remember that you, along with your peers, educators and colleagues are all running a business. Remember you’re not a charity, if you want to help people you…
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Salon owners delaying retirement for as long as possible
A new survey by NHF/NBF has found that hair and beauty salon owners without private pensions say they will delay their retirement for as long as possible. Of 400 salon owners surveyed, almost one in six (16%) said their State Pension would be their only pension income during retirement. Half…
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Why you should be offering add-on services
As clients become increasingly time-poor, they may seek to find a professional that can cater to all of their beauty needs in one stint, squeezing treatments around other commitments. As a nail tech, you’ve already earned the trust of your clients, so consider expanding your treatment menu to cater to…
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Margaret Dabbs on the challenges business women face
What challenges do you think face women in business today? Margaret Dabbs, foot expert turned founder of a global health and beauty brand, shares her thoughts… What in your view are the biggest challenges facing women seeking to build their own businesses? It is sometimes hard to be taken seriously…
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Why & how you should tailor each nail service to the individual
Just as a hairdresser wouldn’t give every customer that sits in their chair the same hairstyle because it wouldn’t suit them or their lifestyle, nail techs should tailor their services for different clients. This leads into the all-important client consultation; the conversation whereby you sit down and chat to your…
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Points to consider when waxing pregnant clients
Immerse yourself in hair removal tips as ABT director, Dave Horton, discusses pregnancy waxing with ABT accredited trainer, Kim Lawless… Is it medically safe for pregnant women to undergo waxing treatments, and does this differ during the different trimesters? Kim: It’s absolutely safe! I always check with doctors and midwives…
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How to capitalise on festival beauty needs
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up advice and ideas for capitalising on beauty needs for festivals this summer… Summer is just around the corner, which means festival season is about to begin – and whether people are planning on going to a…
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Why & how you need to perfect your filing technique
Having a well-structured filing routine that is repeated on every single nail is paramount for success and consistency when finishing and filing your nail enhancements. Many nail technicians rely on filing to fix any issues from poor application. However, filing should only be used to refine and perfect application techniques,…
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Perfect your premium pedicure: Tips from a chiropodist
Perfect your pedicure with this advice from Cindy Johnson, chiropodist and Jessica Nails area manager… Why are pedicures so important as a service – and why should a nail pro offer them? A pedicure is not just about the cosmetic side, but also about the health of feet. Educate your…
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How to prep the nail for gel polish application
Proper prep of the natural nail care before gel polish application is imperative, as there are many elements the consultation and prep process that have vital implications on the end result. As with any other treatment, the importance of a thorough consultation is paramount. This will allow you to identify…
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Increase your salon’s security
While it’s important for your salon to look good, it is even more important that it is safe. If you’re making changes or refurbishing, you have the chance to build preventive measures for your salon’s overall security. The Metropolitan Police offers advice on how to deter burglars and increase your…
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Nail art hacks with Lecenté
Get the best from your nail art products with these handy tips from the creative team at Lecenté with these videos… About Lecenté Lecenté was founded in 2011 by brother and sister team, Ged and Maria Cientanni. Previously an experienced nail technician and college tutor, fate stepped in when Maria…
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How to market one stroke and aquarelle designs
The sweep of a brush over a nail creating a tonal, delicate creation is mesmerising for the client and a joy to perform for the tech. Striking and a visual feast for the eyes, the blended nature of one stroke and aquarelle designs easily capture attention and creates a talking…
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