Katie barnes nails encapsulation

How to ace encapsulation in L&P & gel nails

By Katie Barnes | 2 April 2019

Encapsulation, also referred to in the nail industry as ’embedding’ is the action of enclosing something in or as if in a capsule, for example in-between two layers of nail products like L&P or gel. The possibilities of what you can encapsulate are endless; from conventional nail items such as…

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Natasha lee photo blogger

Top tips for taking a perfect nail photo

By Scratch Staff | 26 March 2019

Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial…

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Beautylab skincare

Why you should add skincare treatments to your salon menu

By Kat Hill | 26 March 2019

BeautyLab skincare expert, Samantha Kendrew, reveals top tips for introducing skincare to your in-salon offering… Created to meet skincare demands, the BeautyLab range consists of sophisticated salon treatments and a complementary retail line. “The BeautyLab Body treatments are ideal for a relaxing moment and to help prepare the skin for…

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Hi brow compact model

Beautiful brows for mature clients

By Kat Hill | 26 March 2019

Have you considered showcasing your brow styling skill to meet any client needs? Create a bespoke brow look for clients of all ages with these tips from Lash Perfect expert, Emma Apps… “Naturally, eyebrows tend to become sparser as we age,” explains Emma Apps, Hi Brow expert. “Having regular tinting…

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Annual leave rights for staff

Annual leave rights for staff

By Kat Hill | 23 March 2019

Do you know what rights you and your staff member have when it comes to annual leave? The NHF/NBF serves up advice for beauty business owners… Everyone who is employed in the UK is entitled to paid leave, whatever their role or the number of hours worked. It’s vital to know what the law…

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Untitled design

Robbie Tomkins on how to build a website & portfolio

By Sophie Nutt | 14 March 2019

If you are new to session work or are thinking about a career as a session stylist, then I would say both an eye-catching portfolio and website are essential. It’s all very well having a great website, but you are going to need lots of good quality images of your…

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Brand ambassador

A guide to sponsored social content for brand ambassadors

By Helena Biggs | 11 March 2019

When the ‘brand ambassador’ term was first scattered, it simply involved shouting about a brand or treatment you loved to anyone that would listen on a number of platforms, with the possibly of a few freebies in return. However, lines have become blurred as advertising stipulations step in, demand for…

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How to add another nail service to your treatment menu

By Kat Hill | 9 March 2019

New year, new skill! Are you thinking of adding to your salon menu to meet client nail needs? Liz Richards, national sales and education manager for Cuccio Europe, shares some thing to consider… “It’s important when adding a new system that you choose based on what would be right for your…

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Copy of international (2)

Celebrating International Women’s Day

By Kat Hill | 8 March 2019

March 8 marks International Women’s Day; a day to recognise and celebrate the social, economic, cultural and political achievement of women. A day to set both personal and professional goals and look back at your achievement, what are you celebrating today? In the spirit, we’ve rounded up a few inspirational quotes…

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Katie barnes nail brush

How to hold your nail brush correctly for optimum results

By Katie Barnes | 5 March 2019

Educator and award-winning nail technician, Katie Barnes, reveals why it’s important to hold your nail brush correctly – and offers up some handy tips… Your nail brush is one of your primary tools. No matter what brush you are using, if you are not holding it right, you won’t achieve…

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Sharon sandhu customer care

Ways to offer exceptional customer care

By Scratch Staff | 4 March 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic…

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The gel bottle photoshoot

Behind the scenes with The Gel Bottle Inc

By Scratch Staff | 2 March 2019

Go behind the scenes for The Gel Bottle Inc’s spring collection advert photoshoot with the TGB team… The GelBottle Inc Spring collection 2019 is a celebration of iconic women and female empowerment! Each polish is named after an inspirational woman, all iconic in their own way, from Twiggy – known for…

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Wax justwax salon system

5 awkward waxing questions answered

By Scratch Staff | 28 February 2019

Salon System educator & wax specialist, Lisa Stone, answers the waxing questions you may have felt too awkward to ask… Q: What are the waxing rules for clients with skin tags or moles? Some therapists may choose to put Vaseline on the mole or skin tag and continue the wax…

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How to master health & safety as a mobile nail tech

By Sophie Nutt | 28 February 2019

Providing treatments on the move means you’re never guaranteed the ideal working environment that you might have in a treatment room. However, there are steps you can take to ensure you are delivering hygienic and safe practices for the benefit of yourself and clients. Consider carrying a portable desk lamp…

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Anastasiia Morozova

Nail competition tips from champion Anastasiia Morozova

By Kat Hill | 23 February 2019

Thinking of entering The Scratch Stars Awards? Anastasiia Morozova shares her story to inspire and encourage… My students very often ask me how to become an international nail educator. The secret is very simple: nail competitions! My career began as an nail technician, taking customers at home and in the salon.…

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