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Why gel polish shrinks & how to prevent it

By Katie Barnes | 7 April 2024

Gel polish is a popular choice for many due to its long-lasting finish and resistance to chipping and fading, compared to traditional nail polish. However, one of the most common and tedious problems encountered when working with gel polish is the issue of shrinkage. Gel polish shrinking during application can…

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Q&A with session nail stylist, Sylvie Macmillan

By Rebecca Hitchon | 6 April 2024

London-based session tech, Sylvie Macmillan, shares an insight into her career, British Beauty Council role, passions and dreams… Tell us about your journey into the nail industry… I’ve always loved creating intricate work, and undertook a Technical Arts & Special Effects qualification, primarily focusing on model making. I worked in…

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Lian Davey The Studio Salon In The Spotlight

Salon in the Spotlight: The Studio, Doncaster

By Callie Iley | 4 April 2024

Creating a tranquil salon space in The Studio, Doncaster, for her clients to unwind, find out about Lian Davey’s neutral décor choices and the vibes she hopes to create… Having worked in the law sector since her teens, Lian entered the beauty industry after the birth of her son, enrolling…

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Catering To Eco Conscious Nail Clients

How to cater to eco-conscious nail clients

By Rebecca Hitchon | 3 April 2024

Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…

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Nail Tech Talk: Rosie Leek of Nice Girl Nails

By Callie Iley | 3 April 2024

Rosie Leek of Nice Girl Nails, Wolverhampton, shares her sources of inspiration for her eye-catching nail art and reveals how her pink palace nail salon ties to her personality… Recalling a love for nail art from a young age, Rosie Leek highlights airbrush looks and Tumblr-trending crackle nails as old favourites.…

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Nail your social media snaps with nail tech photography class

By Helena Biggs | 2 April 2024

Zsuzsanna ‘Susan’ Varga, a nail technician with over 15 years’ experience, has launched a photography course to support the posts of fellow pros. The four-hour masterclass, held at Susan’s Peterborough base, is designed to help techs take attention-grabbing photos of their salon nail work using their phones. It covers: Skin…

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Job Interview

Are you hiring? A recruitment expert shares advice for beauty employers

By Guest Writer | 1 April 2024

Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed…

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Salon in the Spotlight: JR Beauty, Cheshire

By Scratch Staff | 30 March 2024

Jessica Roach had a double celebration on her 30th birthday, as it not only marked a milestone, but she attained a nail qualification with LIT Training Academy to turn her nail styling hobby into a career. The creative found enjoyment in painting her nails during lockdown, and while on maternity…

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Open Sign

Why you should review your beauty business’ opening hours

By Marie-Louise Coster | 30 March 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since?  Many of you will have spent time considering the most…

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Michelle Brookes Educator 2022

How to raise your profile as a nail professional

By Michelle Brookes | 29 March 2024

Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…

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Nail Tech Talk Emma Stephens Of Gemini Nails Sussex

Nail Tech Talk: Emma Stephens of Gemini Nails Sussex

By Callie Iley | 27 March 2024

Get to know Emma Stephens of Gemini Nails Sussex, as she shares her story as a nail artist living with chronic illnesses and reveals the inspiration behind her dazzling nail designs… Emma remembers seeing press-on nails for the first time at Claire’s Accessories, noting that since that moment, she was hooked. “Nails…

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Credit Hands Woman

Inside look: The power of nail creators & importance of crediting them

By Katie Barnes | 26 March 2024

The nail industry is a dynamic and fast-growing industry, with creators and ambassadors playing a crucial role in shaping trends, showcasing products and inspiring millions of nail professionals worldwide. These talented individuals invest their time, creativity and expertise to produce exceptional work, yet often their contributions go unnoticed and uncompensated.…

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Nail brand, Moyra, introduces UK education team

By Callie Iley | 26 March 2024

Expanding its UK reach, international nail brand, Moyra, introduces its education team of three talented UK-based nail techs… A family-run nail brand, Moyra has focused on delivering quality products, top-notch education and excellent customer service for over two decades. UK distribution of Moyra products sits safely in the hands of…

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Mar2024 Scratch Snap Winner Announced

WINNER ANNOUNCED: Scratch Snap March 2024

By Callie Iley | 26 March 2024

The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March and created nail designs inspired by the theme ‘Mermaid Magic’, in the bid to win a prize from Pure Nails. Entries were judged…

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Katy P Video Guide

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

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