The top 5 mistakes nail techs are making on social media
I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …
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Looking to enhance services & elevate treatments? Check out Sweet Squared’s CND™ Online Certification Programme
Sweet Squared has launched its CND™ Online Certification Programme, offering accessible and comprehensive professional training. Available to book from 12 February 2024, each 60-minute webinar showcases a specific CND™ system, offering in-depth insights and practical techniques to professionals. Participants will also gain access to exclusive promotions and receive a window…
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CND™ collaborates with Marc Jacobs for AW24 runway show
Inspired by papercut dolls and Diana Ross’ iconic style, three barely-there CND™ shades were worn at the Marc Jacobs autumn/winter 2024 runway show. Shades used include: CND™ Bare Chemise – semi-sheer light nude. CND™ Field Fox – grey-toned nude beige. CND™ Satin Pajamas – opaque taupe beige. Lead nail artist,…
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Nail Tech Talk: Inside the world of My Name Is Miki Nail
Meet Miki of My Name Is Miki Nail, the New York nail tech who tends to the nails of Ariana Grande, as she shares her career journey and reveals the nail shade worn in the Yes, And? music video… Working for a fashion company in her early 20s, Miki became…
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Hair & beauty T Level cancelled in favour of beauty-specific alternative
The Department for Education (DfE) has cancelled the Hairdressing, Barbering and Beauty Therapy (HBBT) T Level. The announcement follows feedback given to the DfE from industry trade bodies. Postponed from September 2023 to September 2024 in March last year, the combined T Level has now been disbanded in favour of a…
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Love L&P? Check out Bexy Glow, the brand redefining ratios & nail artistry with its acrylic formulations
Frustrated with the limitations of existing L&P formulations, Becky Willett set out to create an acrylic product range with a rainbow of shades to inspire creativity. Becky, a professional nail technician, has been working with L&P since 2015, noting that the existing acrylic products she used maintained a wet or…
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Nailing Disabilities: Meet Yasmin Hodge, the nail tech on a mission to create an inclusive beauty industry
Sharing the profound impact of her health conditions on her work, Yasmin Hodge of Wolverhampton business, Gels By Yas, reveals how her experiences inspired the creation of Nailing Disabilities, a Facebook group for beauty professionals with disabilities and health conditions… Dealing with pain in her hands, wrists, shoulders, chest, back…
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Streamline & manage business operations with nail booking platform, Polishpad
Scratch chats to Abi Bright, founder of nail-focused booking web app, Polishpad, to discover how its range of features can benefit nail pros and clients – and learn about its competition for techs… Abi Bright’s passion for nails was realised when she was 16, and it’s something that stayed with…
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Meet the nail tech soaring to new heights with her dragon-inspired extreme nail creation
In a meticulous process spanning two months, Anna Sosina’s dragon nail look was created to reflect her commitment to artistry and professionalism. Detailing the process of creating the intricate nail look, Anna reveals how her hard work on the nails came to become a stunning poster image, with the help…
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Award-winning London beauty student shares her education journey & career dreams
London College of Beauty Therapy (LCBT) student, Damla Osman, scooped the Level 2 Technical Beauty Therapy Student of the Year title at the college’s Star Awards 2023. Awarded in October, she shares that winning the accolade, which was sponsored by Scratch, still feels incredible. “It’s a huge accomplishment for me,…
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My experiences as a disabled nail technician
Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, shares her experiences as a disabled nail technician and explores the importance of advocating for accessibility in the industry… As a disabled nail technician, I found navigating my way through the start-up of my business to be a minefield. I needed…
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Nail Tech Talk: Maria Nevirchak of Nevirchak Studio
Maria Nevirchak entered the nail industry after she finished school, initially hoping to pursue a different career after her 18th birthday. However, she quickly found herself becoming immersed in the world of nails. “The more I delved into the profession, the less I felt the need to switch paths,” she…
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Why music matters in the nail salon experience
With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a comfortable experience. Freddie Moross is CEO of Myndstream, wellbeing-focused salon and spa music provider & an advisory board member for…
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Scratch Stars Award-winning nail pro launches planner for salon owners
Scratch Stars Session Nail Stylist of the Year winner 2018 & 2019, Nickie Rhodes-Hill, has launched a planner and appointment book for salon owners. The beauty professional has launched the 2024 editions of her Salon Owner’s Annual Planner and Appointment Book, following the success of the 2023 editions. Featuring a…
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Dream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI assistant. Dream Nails‘ AI assistant is available 24/7 via a web and WhatsApp interface, and can answer questions about treatments, pricing…
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