Here’s the reason why glossy nails are so hard to photograph
When we complete a set of nails, we have two different finishes: matte or glossy. You may have noticed that glossy is far more difficult to photograph. When light from an object is reflected by a surface, it changes direction. It bounces off the surface at the same angle as…
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WINNER ANNOUNCED: Scratch Snap August 2024
The winner of Scratch’s monthly nail art challenge for August has been announced as Benita Bimsaite. In a showcase of talent, techs created nail designs to fit theme, Carnival Claws, in the bid to win a prize from Keysie. Entries were judged by Keysie business development manager, Sarah Thomson, and Scratch senior news &…
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6 hand poses for picture-perfect nail photos
Scratch Stars Ultimate Gel Polish Stylist of the Year, Jiak Hing, explains how to master her six go-to hand poses for nail photos… 1. Relaxed claw Place the back of one hand against a flat surface and position the camera facing the nails, 45 degrees above and about 10cm away.…
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5 time management tips for beauty pros
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals her advice to healthily manage your time and achieve all your tasks… How good are you at managing your time? If you add up all the time you spent scrolling on social media, googling what you have seen an actress in…
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A guide to taking care of your nail tools & brushes
They’re the most essential items in your kit bag, so refresh your knowledge on storing, cleaning and maintaining nail tools and brushes… “With all tools, the general rule should be that if you can feel a loss of efficacy or you’re having to change your technique, it’s time to replace…
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Salon in the Spotlight: Beauty Room @51, Crieff, Perthshire
Kelly Sweeney, behind Beauty Room @51, shares a behind-the-scenes look at her Glitterbels-inspired salon… The tech trained and qualified in 2022 in builder gel and L&P acrylic with Glitterbels, and has since taken inspiration from the brand’s renowned pretty-in-pink aesthetic. She says: ” I wanted my salon to run alongside…
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Nail industry experts unite for exciting class & retreat in Clacton
Seven nail industry professionals travelled to The Royal Hotel in Clacton, Essex, for a class led by renowned nail expert, Georgie Smedley. The business owner and former UK distributor of Gelish, fought an aggressive cancer during 2023 and is now back in good health, so invited industry colleagues for a…
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Revealed: The beauty & self-care capital of the UK
Research by Fresha has revealed the UK’s beauty and self-care capital. Blackpool has the highest concentration of beauty salons in the UK, boasting an impressive 428 beauty salons per 100,000 residents. This number includes 403 hair salons and 109 nail salons; with its 51 tanning studios awarding the area its…
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Why I love using NailKind nail polish & care products in my mobile business
Nail pro, Metta Francis, shares how the NailKind brand has enhanced her award-winning mobile business… With two Scratch Stars Natural Nail Specialist of the Year accolades under her belt, and a place in the awards’ Hall of Fame for winning Mobile Nailist of the Year in 2015, 2017 and 2019,…
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Males & their nails: the rise in colour choices & nail art
Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto…
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Revealed: 4 benefits of co-working as a nail or beauty pro
Are you a freelance or mobile beauty professional considering renting a salon space? Yasin Alimam, founder & chief officer of HotPatch, a platform that connects beauty businesses and individuals with top-quality spaces to hire, shares insight on the benefits of co-working… “There are so many benefits for nail and beauty…
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5 celebrities using nail art to express themselves
Nails offer the perfect canvas for self-expression. Here’s a round-up of celebrities who have used their nails to communicate something about themselves recently: 1. Ilona Maher The US rugby star joins many other Olympic athletes in flaunting a themed manicure, sharing her nails to her 2.2 million TikTok followers with…
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Can you help Happy Paul? Wellness brand seeks support in return for rewards
Skincare and bodycare brand, Happy Paul, has launched a Kickstarter campaign to fund the launch of two mood-lifting fragrance blends, aimed at making people smile. The brand was founded by beauty comms director, Paul Gerrard, in September 2021, to support mental health through self-care and a smile. Gerrard, a lifelong…
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Salon in The Spotlight: BeauT, Stopsley, Luton
BeauT owner, Tina Vescio, welcomes Scratch into her garden getaway salon, which offers the idyllic spot for clients wanting some relaxation and tranquility… Qualifying as a beauty therapist in 2005, Tina Vescio started her beauty training over 20 years ago. Starting out as a mobile artist, the pro spent the…
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4 ways to speed up nail services – without compromising on results
Scratch Stars Social Media Star of the Year 2024, Kamila Borowiec, shares her advice… Are you ready to take your work to the next level? Let me help you out. By implementing my time-saving tips, you can be more efficient, enhance the overall customer experience and fit in more clients.…
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