How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
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Here’s how to name your beauty salon business & treatments
Award-winning website & brand designer, Liz Rochester Shaddock of Bit2Flash, shares her top tips for naming your business and treatments to boost your brand… First steps Before naming your business, work on your brand strategy. This includes fully understanding your business’ values, vision, and the demographic and preferences of your…
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WINNER ANNOUNCED: Scratch Snap January 2024
The winner of Scratch’s monthly nail art challenge has been announced as Carlie Fidgett. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January and created nail designs inspired by the theme ‘Icy Elegance’, in the bid to win a prize from Beauty Boss HQ. Entries were judged by Scratch’s…
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5 ways to attract clients to your nail salon business
Esteemed beauty business consultant & trainer, Nergish Wadia-Austin, shares five top tips to entice nail clients to your salon… 1. New season, new nail promotion Offer a special seasonal package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your…
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Decoded: Conscious beauty terms you need to note
Navigating the world of conscious and sustainable beauty can be tricky, with a wealth of terms used to describe products. For beauty pros sourcing products for their business, it can be a confusing process to decipher what these terms mean and whether they are used in a genuine way, or…
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55% of professionals think employers should do more to support workforce wellbeing
Employers should be doing more to help with employee wellbeing, according to 55% of UK&I professionals polled by international recruitment firm, Robert Walters. The research also found that over two-fifths of senior leaders feel that their increased spending on wellness benefits is largely unnoticed. “We are seeing that the onus…
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I’m a multi award-winning nail tech – and here’s my strategy for business success
After building a successful, award-winning mobile nail business, Joanna Tompkins was awarded the Scratch Stars Nail Business Mentor Of The Year Award in 2023 for her work within the free Nail Tech Tribe community and the Nail Business Success Club (NBSC). She supports sole trader nail techs and beauticians, who…
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How to beat the January business blues
Tina Beaumont-Goddard, membership director at the National Hair & Beauty Federation (NHBF), shares areas to assess in your business and how to beat the January business blues… More green, more clients, more profits The new year is traditionally quieter for salons, so sees a good time to make an action…
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4 ways beauty professionals can set boundaries with clients
Following a study by Yell – which revealed that 87% of beauty businesses could be losing out on almost £80 per appointment, as a result of not charging for additional time spent with ‘friendly’ clients – the business marketplace’s head of PR, Sarah O’Rafferty, details four ways business owners can set…
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Effortlessly build & update your beauty business website with Vagaro’s MySite
Global salon, spa and fitness booking and management software, Vagaro, has launched MySite, helping businesses to easily create sophisticated websites to increase brand visibility. MySite is a website builder with booking system, using which business owners, regardless of their web development skill, can completely customise their online customer experiences with…
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4 beauty industry trends to note for 2024
Scratch explores trends set to dominate this year and how to incorporate them into your business… 1. Wellness as a priority The definition of beauty is changing, from a focus on products and services designed to help consumers conform to physical standards, to an emphasis on looking healthy. This is…
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Temperature talk: How the cold weather can affect your nail products
Feeling the chill? Scratch explores the impact that temperature has on nail products and serves up practical points to note… Creating a comfortable atmosphere in the salon is important for you and your clients, but maintaining a consistent temperature is also vital to ensure that your nail products perform at…
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Goals you should set for your mobile nail business in 2024
Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her advice on setting intentions for 2024… Remind yourself to work smarter, not harder. Put systems and policies in place to create boundaries and take the emotion out of running your business. This will allow…
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Iram Shelton on 2024 nail art trends, raising your status & working with OPI
Luxury nail artist & lifestyle content creator, Iram Shelton, has amassed a huge social media following, owing to her enviable travel stories and stylish nail posts. A star resident at the Bulgari Hotel London Spa, she offers luxury manicures to clients in the capital, and was appointed as global ambassador…
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Find out about the wellness-focused nail salon offering meditative manicures
Founder of Sundays Studio, Amy Ling Lin, was inspired by former clients and salon experiences to create a nail space that promotes safety, self-care and inclusivity for both clients and nail specialists. With a focus on wellness for its nail services and product offerings, Sundays Studio offers clients and staff…
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