Protein Formula reveals Robbie Tomkins as brand ambassador
Celebrity manicurist, Robbie Tomkins, has been announced as brand ambassador for prescriptive nailcare brand, Protein Formula. With a long list of celebrity clients with names including Amanda Seyfried, Claire Foy, Gillian Anderson, Hailey Bieber, Naomi Campbell, Olivia Colman, Paloma Faith and Sophie Turner, Robbie Tomkins’ session nail styling has taken him…
Here’s why your E-file bits get clogged – & what to do about it
Often, when E-file bits get clogged, it is likely the product it becomes clogged with is uncured. This could be gel, acrygel, gel polish or even acrylic. When product is fully cured it presents as pure dust which will sit in the teeth of your bit and still needs removing…
Want to win £25k to boost your business? Simply Business announces grant to support small businesses
Small business insurance provider, Simply Business, has announced the return of its £25,000 Business Boost grant, supporting UK small business owners to start, grow or revive their business. Giving away £25,000 to one lucky entrepreneur, small businesses can apply for the Simply Business’ 2023 Business Boost grant through the entry…
Nail Tech Talk: Meet Melanie Lewendon, Scratch Stars Mixed Media Artist of the Year 2023
Meet Melanie Lewendon, Scratch Stars Mixed Media Artist of the Year 2023, who shares her career story, awards process & tips to success… Melanie started her nail journey at the age of 33 and after completing her training, she quickly decided she wanted to open her own salon. Since then,…
Nail Tech Talk: Sylvia Terelak of Bad Polish Gurl
Having had a lifelong fascination for long nails and a passion for art and design, Sylvia Terelak of Bad Polish Gurl reflects on her journey from nail enthusiast to accomplished professional nail artist… “Ever since I was a young child, I was always extremely drawn to long nails, to the…
The 10 nail trends you need to note for AW23
Capture the essence of the coming seasons with Scratch’s roundup of nail art trends & shades to note… Whether clients prefer a laid-back nail look or want to be bold with colour, nail art and design, the latter part of the year serves up a multitude of trends to suit.…
Salon in the Spotlight: Nina Aesthetics & Beauty, Liverpool
Just over a year ago, Nina was faced with some personal challenges in regards to her mother’s health, but despite this, her mum continued to be her biggest supporter and encouraged Nina to venture into the world of aesthetics despite her fear of needles. After being in the beauty industry…
Struggling with the cost of living? Check out these 5 tips for beauty businesses
Financial expert at Money.co.uk Business Insurance, Cam Jaques, provides advice on how beauty business owners impacted by the cost of living crisis can save money… 1. Be creative with marketing You can advertise your business and spread awareness for next to nothing. Word of mouth is still a great way…
WINNER ANNOUNCED: Scratch Snap September 2023
The winner of Scratch’s monthly nail art challenge has been announced as Stephanie Mlynek. In a showcase of talent, techs stepped up to the Scratch Snap challenge for September & created nail designs inspired by the theme ‘September Swirls’ in the bid to win a prize from Michelle Brookes Training Academy. Judged…
7 retail tips for mobile nail techs
Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her seven top tips for retailing as a nail pro on the move… As mobile techs, we bring the convenience of professional nail treatments directly to clients’ doorsteps. However, providing an excellent service…
Diary of a session nail tech: London Fashion Week SS24
For her second monthly column for Scratch, session nail stylist, salon owner & educator, Marie-Louise Coster, reveals what happened behind the scenes when she led nail looks for the Edward Crutchley spring/summer 2024 London Fashion Week show… It never ceases to amaze me that the five-minute show the world sees…
10 ingredients in your beauty products & their uses
Explore 10 common ingredients found in nailcare products & their functions… Allantoin Ideal for treating cracked and damaged skin, allantoin supports the healing process and has gentle exfoliating properties. It is used to soften and moisturise cuticles and encourages nail growth. This conditioning cuticle cream helps to soften both the…
Nail Tech Talk: Meet Alice Nali, Scratch Stars Nail Stylist of the Year 2023
Get to know Italian-born Alice Nali, Scratch Stars Nail Stylist of the Year 2023, who shares her nail story, journey to success & future goals… Alice Nali first visited a nail salon around the age of 10, and fondly remembers the range of colours and glitters displayed on the shelves.…
Liz McKeon launches international coaching programme to support salon success
Business expert & International Business School founder, Liz McKeon, has launched The Successful Salon Formula: a programme that helps salon owners achieve their goals. It comprises Liz’s ‘3G method’, a five-step method where ‘greatness’ is learned on how to excel as a boss, elevate the client experience and generate sales.…
Salon in the Spotlight: Townhouse, Knightsbridge, Scratch Stars Awards winner
Following Townhouse, Knightsbridge’s second consecutive Nail Salon of the Year win at the Scratch Stars Awards 2023, founder & creative director, Juanita Huber-Millet, shares what the win means to the team and what to expect from the salon brand in future… Townhouse has become a familiar face at the Scratch…
