Summer salon marketing: How to make packages work for your beauty business
Beauty business expert & founder of Beauty Boss HQ, Layla Tourh, serves up advice for reaping rewards from treatment packages during quieter summer months. It’s that time of year when the temperature is rising, daylight is lasting longer and clients are talking about where they are going for their summer…
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Salon in the Spotlight: Snoozy Studio, Blyth, Northumberland
Kirrin Tasmin’s journey in the beauty industry began in 2015 when she started doing hair extensions, however in 2018, she decided to train in nails. “I started off working in a couple of local salons, before deciding to start working from home in July 2021. It’s been my best decision…
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Nail Tech Talk: Beca Carrillo of Geminails by Beca
Beca Carrillo of Gemininails sits down with Scratch to chat about the wealth of opportunities for nail techs and where she sees her future within the industry… “I love to express myself with colours,” Beca smiles. “I have always had a love for painting and drawing. “When I started doing…
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Salon in the Spotlight: LEAF Beauty, Stoke on Trent
Working in a spa up until 2017, Zoe Cook made the decision to go self-employed, spending the first three years as a makeup artist in the wedding industry. “I was inspired by my own nail artist to expand and do more, and that’s exactly what I did!” “In January 2020,…
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How to effectively fit a form to a wide nail
It can be tricky to fit a form on an uneven free edge or when the fleshy pad of skin where the free edge would usually be, is raised and higher than or level with the nail plate. The nail plate is often flat or may be concave. This can…
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How your beauty business can help stop deforestation
Green Salon Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. In this blog, the Collective explains why it’s important to recycle paper and how your business can help…
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Behind the scenes: Scratch’s filming with E4’s Teen Mum Academy
Lights…camera…action! Back in August 2021, Scratch was invited to take part in Dragonfly’s Teen Mum Academy for E4, and now is the time that we can finally spill all the details! The programme follows six teens who have already experienced one of the biggest life events there is – becoming…
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Nail Tech Talk: Nikki Boulton of Nikki Boulton Nail Technician
Session stylist, Nikki Boulton of Nikki Boulton Nail Technician, chats to Scratch about session tekking and her business she runs on the side… “I’ve been in the industry since around 2008,” Nikki shares. “I love how no matter how long you’ve been in the industry, you can never stop learning.…
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Salon in the Spotlight: Merrifield Beauty, Preston
Qualifying in 2010, Emma Merrifield has worked in various roles during her time in the beauty industry. However, after the birth of her second child in 2020, Emma realised it was time to take the plunge and set up her own business. “Setting up a business in the midst of…
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Nail Tech Talk: Lucy Ames of By Lucy Alana
Scratch chats to Lucy Ames of By Lucy Alana about balancing a full-time job with tekking, and the sense of community that the nail industry offers… “My favourite products to use has got to be The GelBottle’s Builder in a Bottle or Glossify’s Naturabuild,” Lucy enthuses. “They’re both absolute game…
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Salon in the Spotlight: T’studio, South Ham, Basingstoke
Gemini Lad has been in the beauty industry since 2006, setting up her first beauty salon in Bath in her early 20s before moving salons to work as a beauty salon manager in the north of England. “I ended up moving back down south, so on 1 April 2022, I…
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Mental health awareness: How the nail sector has saved me from my struggles
Sheryl Cooper, owner of nail art supplier, Enchanted Essence, and home salon, Nails By Sheryl, opens up about how getting involved in the nail industry boosted her mental health and how she champions mental wellbeing in her businesses. In 2016 I had my daughter, Isla, and within six months I…
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Salon in the Spotlight: JLR Nail Design, Indiana, USA
Jordan Ramos worked at a salon for eight years, but when it was closed, she was left with a decision to make about the future of her career. “I decided it was time to open my own nail salon, which I have now owned since 2018. I have since moved…
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Nail talk: The importance of parallel side walls
Parallel side walls run from the side wall to the upper arch of the nail, starting at the cuticle zone and ending at the free edge. These sides help to give the nail enhancement a slim and slender appearance and they must mirror each other. It is a term heard…
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Nail Tech Talk: Fern Barron of Barron Beauty
Scratch chats to Fern Barron of Barron Beauty about running a business from home and what she would change about the industry… “I had always wanted to be a nail tech ever since I had my nails done for the first time in a nail bar when I was 16,”…
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