How to gain nail clients with the SOS Beauty app
Connect with new customers in your area and fill your appointment slots with SOS Beauty, a mobile app that sends you client requests suited to your business. Designed for hair, beauty and aesthetics businesses, SOS Beauty puts the power in your hands to provide personalised quotes for services, which clients…
Nail Tech Talk: Jodie Richards of Beauty Haven by Jodie
Lover of seasonal nail styles and minimalist designs, Jodie Richards of Beauty Haven by Jodie, shares her career story with Scratch and reveals her hopes for her future in the nail industry. Leaving school at 16, Jodie knew that she wanted to pursue beauty since her early teens. “I went straight…
Salon in the Spotlight: Sérenity, Howden-le-Wear, County Durham
Wanting to create a salon space to reflect the professional and friendly services she prides herself on offering, Gemma Brown styled her salon using a grey, white and silver colour scheme, creating an elegant and contemporary feel. Leaving school in 2001, Gemma completed her Beauty Therapy NVQs at Levels 2…
Impostor Syndrome: What is it & do you have it?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…
Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy
Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails. Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…
Salon in the Spotlight: Angelic Beauty by Karen, Basildon
Karen Bolland shares her Parisian-themed salon setup with Scratch, revealing the inspiration behind her decor choices. After graduating from university with a History degree, Karen Bolland began her beauty training alongside her full-time job in 2003. Studying at evening classes at Phoenix School of Health & Beauty in Chelmsford, Essex,…
Nail Tech Talk: Yina Hurtado of Ginahbeauty
Lover of minimalist nail designs, builder gel manicurist Yina Hurtado of Ginahbeauty shares her passion for the nail and beauty industry with Scratch. Yina’s passion for nails started at a young age, doing the nails of family members as a hobby as a teenager. It wasn’t until lockdown that she…
Beauty retailer unveils initiative to keep products out of landfill
Online beauty shopping destination, Glorious Beauty, has launched Love Beauty, Hate Waste, an initiative to avoid unnecessary beauty waste. A beauty product may be sent to landfill because of a packaging update, superficial damages like scuffs or scratches, or a short expiry date (being within six months of the ‘best…
Salon in the Spotlight: Nail Creations by Hazel, Crawley
Nail art specialist, Hazel Martin of Nail Creations by Hazel, shares her home salon set-up, revealing how she’s styled the space to suit her home. “I always knew I wanted to go into this industry, so went straight on to college after I finished my GCSEs,” Hazel remembers. “I originally…
Townhouse expands into Surrey with Guildford salon launch
Scratch Stars Nail Salon of the Year 2022, Townhouse, has expanded its franchise with its first stand-alone salon outside of London. Bringing its luxury manicures and pedicures, modern interiors and seasonal nail styles to Surrey, Townhouse Guildford is located in the heart of town in the Tunsgate Quarter, situated among the…
Organise your life as a nail tech with the Nailmania planner
Session nail tech, Nickie Rhodes Hill, has launched Nailmania planners, to help nail professionals set goals and plan their business, with pages for every task a nail tech needs to organise. Scratch finds out more… “The idea of planners, journals and appointment books came about from a chat I had with some…
Nail Tech Talk: Sophia Stanley of Mama Mani Nails
Natural nail specialist & mother of two toddlers, Sophia Stanley, reveals her child-friendly nail space and why adding a play area has enticed a greater clientele. Affectionately titled ‘Mama Mani Nails’, Sophia Stanley’s business operates from her home in Walsall, with a focus on services that can be enjoyed by…

