The Nail Boxes launches a monthly nail mail membership
We’ve seen this concept in wine and gin clubs for some time now – but at last you can pay a monthly membership to receive an exciting box bursting with nail products every month. The Nail Boxes, an idea brought to life by salon owner, educator and brand owner, Karen…
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World’s top nail artist presents 3-hour free class
Widely acknowledged as one of the top nail artists in the world today, Elena Maltseva of Russia, is offering a free class for all nail techs in mixed media art practices. Made famous for her mixed media and fantasy structures, Elena Maltseva is much sought after to judge global nail…
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Behind The Brand: Meet the mind behind Nail HQ
Scratch chats to Founder of Nail HQ, Mark Taylor who shares the motivation behind the brand. Mark Taylor founded Nail HQ in April 2013 as he wanted to help consumers with their natural nail health by creating nail treatments to use in the comfort of their own homes. The Nail…
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How to retail nail & beauty products successfully
Salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is impossible…
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Top Tech Jade Barber expands nail brand & systems
Back in July 2019 Jade Barber, an award-winning nail tech and industry educator, launched her own brand. Known as Nail and Beauty Excellence (NBE), this brand has been extended and adapted and now boasts an impressive catalogue of products, a growing base of nail tech followers and promises more is…
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Set up an online store for your beauty business in 7 steps
If the pandemic has shown us anything, it’s that in a service industry like beauty, our income can be significantly affected when we can’t physically see our clients. Here are some benefits of having an online store, with details on how to set up a professional looking online store with…
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Salon in the Spotlight: Plaster, Crystal Palace, London
Found in the urban hotspot of Crystal Palace, Plaster is an inclusive salon offering natural nail treatments and nail art appointment. “Opening in 2019, Plaster was borne from the want to offer our clients – irrespective of gender, identity, background or profession – a space to be whoever they want…
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#NowTrending: 3D French mosaic nails by Bruna Chagas
Purple Professional‘s Italian brand ambassador, Bruna Chagas of Bruna Chagas Nails, shares her career story & how she created this 3D French mosaic nail art design… “I have had a passion for nails ever since I was a child. I started at 10 years old, and my love for nails…
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Safari themed nail comp inspires techs in lockdown
It’s exciting and delighting to come across Facebook groups where support, unity and inspiration are the names of the game. Invited to judge a weekly nail competition for a nail group on Facebook, I, Alex Fox, was charmed by what I found when I got there. The FB group, Nails,…
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NAIL TECH TALK: June Gilbert of June Gilbert Nail Artist
Scratch chats with Magpie senior educator, June Gilbert of June Gilbert Nail Artist, about her journey into the nail industry and her passion for education… I have been in the nail industry since 1995. I started my career at college, completing an NVQ Level 3 in Beauty Therapy and then…
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Booking software vs. the paper diary | The Beauty Bloggers
The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, discuss beauty booking systems & what works for their needs… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate and hard-working, the…
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How-to: L&P acrylic with Halo
Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares how to create an L&P nail using Halo’s L&P acrylic system… L&P acrylic enhancements maintain their popularity with clients due to the length L&P can achieve, its strength and its durability. However, without the correct training and guidance,…
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How to create a successful salon team
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips for ensuring your salon staff are a happy, successful team… Effective teamwork is something that every organisation should strive for and is particularly important in the salon business. During my time at 81 Rose Garden,…
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The Massage Company founder scoops award for Lockdown Leadership
Charlie Thompson, founder & managing director of the nationwide network of franchise massage studios, The Massage Company (TMC), during 2020, has been awarded the Lockdown Leader accolade for the support and guidance he provided to his team, franchisees and customers during the pandemic. The SME National Business Awards recognised that…
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Do you need a social media detox?
The pressures of social media can impact our wellbeing – some times more than we even realise. So, is it time to disconnect? Amy Martin, owner of AMB STUDIO & Georgie Smedley Group brand ambassador, based in the Scottish Borders, shares her thoughts… ‘Having goals & ambition is great –…
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