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Salon in the Spotlight: JR Beauty, Cheshire

By Scratch Staff | 30 March 2024 | Feature, Salon & Spas

Jr Beauty Cheshire Header

Jessica Roach had a double celebration on her 30th birthday, as it not only marked a milestone, but she attained a nail qualification with LIT Training Academy to turn her nail styling hobby into a career.

The creative found enjoyment in painting her nails during lockdown, and while on maternity leave with her third child, she invested in nail training.

Jessica Roach Jr Beauty

Jessica Roach

“When I qualified in July 2023, I started renting a desk at a local salon every Saturday,” she shares. “I had been a client at the salon for years and felt very comfortable there. However, I still juggle a full-time job and three children alongside my nail work, so to offer more appointments to clients, I transformed a space at home so that I can work in the evenings, when the children are asleep.

“I’m so happy with the way it has turned out. It’s taken me a while, but I’m glad I have my own space that gives me the flexibility to keep learning, progressing and building my business.”

Jr Beauty Salon

Jessica’s nail room reveals Scandi-style décor, with neutral, black and white tones. “I have created the vibe I would like when visiting a salon,” she reveals. “I believe that you attract clients that are similar to yourself, and my clients feel relaxed and at home in the cosy, carpeted space.”

“I want them to feel comfortable to be themselves in the salon, and I think that’s what makes my business unique. There’s no judgment here: I am completely myself and I want my clients to feel they can be, too.”

Jr Beauty Table

The nail stylist specialises in gel polish and builder gel services, with nail art upgrades optional. She also offers brow waxing, tinting and lamination. “I love transforming my clients’ nails from the flexibility of my home salon space,” Jessica continues.

“Sometimes, I feel that I do not achieve goals as quickly as I would like, as I have children to consider, but working from home has opened up more options.”

Click to follow JR Beauty on Instagram.