Sustainability & the Environment
A guide to greenwashing & what to do if you spot it in the beauty industry
While public interest in and understanding of eco purchasing choices has increased dramatically in recent years, buying a product that is sustainable isn’t as straightforward as it may seem. “Consumers expect sustainability and corporate responsibility to be a given, not a differentiating factor. However, I think this is a key driver behind greenwashing: when a…
Read MoreHow to minimise waste in your nail salon
Green Salon Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. For this blog, the Collective offers an insight into waste solutions. Your salon probably disposes of a lot of stuff that cannot be…
Read More6 ways technology can protect the planet in your beauty business
Researchers have estimated that by 2025, the IT industry could use 20% of all electricity produced and emit up to 5.5% of global carbon emissions. But just as technology has the ability to increase energy usage and emissions, it can help to decrease them. A study conducted by the World Economic Forum and IT &…
Read MoreHow to cater to eco-conscious nail clients
Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new clients reference my focus on…
Read MoreDecoded: Conscious beauty terms you need to note
Navigating the world of conscious and sustainable beauty can be tricky, with a wealth of terms used to describe products. For beauty pros sourcing products for their business, it can be a confusing process to decipher what these terms mean and whether they are used in a genuine way, or for the purpose of greenwashing…
Read MoreELEMIS to launch plastic-free, biodegradable sachets for cosmetics
Skincare brand, ELEMIS, has partnered with Xampla, creator of plant-based material brand, Morro, to develop plastic-free, biodegradable sampling sachets. Via the collaboration of the two British B Corp companies, the aim is to replace plastic materials traditionally used in cosmetic sachets with biofilm, within the next six months. This material is set to be produced…
Read More3 benefits Green Salon Collective can bring to your nail business
With clients seeking more eco-conscious products and services, your salon could become a leading sustainable business in your area with Green Salon Collective (GSC). Here are three key benefits to becoming a member… 1. Extra revenue & reduced commercial costs A poll last year by YouGov found that double the amount of consumers are willing…
Read More5 ways to avoid greenwashing as a small beauty business
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers don’t understand what companies are claiming when they talk about sustainability. This can lead to confusion, such as customers believing businesses are fully sustainable, when…
Read More5 sustainable swaps to make in your nail salon
It’s no secret that the beauty industry has a plastic problem, having been estimated to generate about 421,000 pounds of waste daily. With the emerging impact that waste is having on the world’s climate crisis, there’s no better time to start taking planet-friendly steps to reduce single-use plastic waste, shares the British Association of Beauty…
Read MoreBeauty retailer unveils initiative to keep products out of landfill
Online beauty shopping destination, Glorious Beauty, has launched Love Beauty, Hate Waste, an initiative to avoid unnecessary beauty waste. A beauty product may be sent to landfill because of a packaging update, superficial damages like scuffs or scratches, or a short expiry date (being within six months of the ‘best before’ date). Glorious Beauty‘s collection…
Read MoreHow to find a sustainable building for your nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares guidance from freelancer, Jackie Edwards, who formally worked in environmental health, on how to source a sustainable location for…
Read MorePassionate about sustainability? Buttercups Uniforms unveils recyclable salon workwear
Uniform manufacturer, Buttercups Uniforms, has expanded its range of workwear with uniforms made from 100% recycled and recyclable fabric. With each kilogram produced from 27 water bottles and using 60% less energy than traditional fabric to manufacture, the 2Life fabric is a sustainable yet practical alternative to traditional fabric while still maintaining softness, breathability and…
Read MoreNail Tech Talk: My experience as a Green Salon Collective member
Lucy Allen, owner of Sheffield-based SuperNatural Nails, a Green Salon Collective member salon, shares what pros need to know about becoming members of the circular waste management authority. Why did you become a Green Salon Collective member? I joined Green Salon Collective (GSC) in September 2021 after reading an article about it in Scratch. I’m always…
Read MoreHow to reduce your beauty business costs & environmental impact
As the cost of living crisis forces many of us to reflect on how we can cut costs in our businesses, we’ve considered how to do so in a way that takes care of the environment, too. Here, we highlight simple ways to reduce waste as well as spend across a number of areas of…
Read MorePassionate about vegan beauty? Meet Laura Rudoe, founder of Evolve Organic Beauty
Laura Rudoe, founder of Evolve Organic Beauty, chats with Scratch about the story behind her brand & its expanding range of product offerings, including hand cream and cuticle oil… Offering vegan, cruelty free and eco-friendly products handmade at its Hertfordshire studio, Evolve Organic Beauty was founded by Laura Rudoe in 2009. “Unlike most skincare…
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