How to make your social media videos more watchable – a guide for nail artists
Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically pleasing clips. You need to keep people watching. Picture this: your nail desk is set up, the nails are prepped…
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From struggle to success: how a Brighton nail pro thrives with cystic fibrosis
Giorgia Cappella, head of education & spa at The GelBottle Inc (TGB), shares her experiences living and thriving with cystic fibrosis. What is cystic fibrosis? According to the NHS website, cystic fibrosis is ‘a rare, inherited genetic condition that causes breathing and digestive problems. There is currently no cure, but…
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Nail techs with psoriasis reveal what life is like with the skin condition
Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… Fie Pederson, Denmark “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic…
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The success story of Belinda Price: award-winning nail educator, salon owner & industry advocate
Scratch reflects on the award-winning work of esteemed educator & business owner, Belinda Price… With a career spanning more than three decades, Belinda Price stands as a true pillar of the nail industry: a valued educator, mentor, salon owner, innovator and advocate for all. Her recognition with the prestigious Scratch…
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From student to success: how mentorship shapes nail industry talent
Lead image: nails courtesy of Instagram.com/beautybyalafair_ Alafair of @beautybyalafair_ is a 19-year-old self-employed pro who has been blossoming in the nail industry for three years. She shares the secrets to her success… Kent-based beauty business owner, Alafair, has gone from strength to strength over the last three years. From placing…
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Menopause in the nail industry: How to support techs & clients
Pros share how to accommodate the needs of those impacted by the menopause on both sides of the nail desk… How techs can support themselves & staff By Emma Brock, OPI Nail Boss “I was diagnosed with Premature Ovarian Insufficiency (POI) at 25. The worst symptom for me over the…
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Listen up nail community: here’s why you’re not ‘just nail techs’
Business mentor, Hannah Clayton, shares why there needs to be a shift in the way nail professionals are seen… Recently, I shared an Instagram post that went viral. It was so simple – about how pros aren’t ‘just nail techs’, yet the response was overwhelming. It received hundreds of comments, shares, reposts…
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Working together: The mothers & children building businesses in the nail industry
The nail sector is often described as ‘one big family’, but for many nail brand owners, techs and educators, this is a reality. Scratch has spoken to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda Price and daughters, Lucy Price…
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Scratch Stars Hall Of Famer reveals what it’s like to judge for the prestigious awards
Kayley Cairns, five-time Scratch Stars Award-winner, nail artist & educator, reveals what it’s like to judge for the esteemed competition, and shares advice for entrants. Kayley Cairns is no stranger to the Scratch Stars Awards. After taking home two awards for Mixed Media Artist of the Year and Nail Stylist…
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Scratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…
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Norwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…
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Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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Inside the Leeds nail salon known for its Y2K decor & viral nail art
Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…
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What are brush-on builder gel & BIAB™ nails?
Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…
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