Beauty pros: Here’s how to communicate well with your clients & retain them
Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood. Within my salon,…
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How I spotted a sign of skin cancer on my salon client’s nail
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals how undertaking skin cancer awareness training benefitted a client… As nail techs, we provide a very personal service. The level of touch brings responsibility, because clients often share deeply personal things. We need to listen, and if asked, support clients…
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Nail talk: Hollystic Nails, Lancashire, on alternative bridal nail styles
Holly Morris-Last, owner of Hollystic Nails, Rawtenstall, chats to Scratch about offering alternative bridal nail designs… “I offer a bespoke nail design service which enables clients to use their wedding nails as an extension of their personality,” Holly reveals. “My service starts with a consultation, where I understand what the…
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Nail Tech Talk: Bethany Mann of Beth’s Beauty
Hand-painted nail artist, Bethany Mann of Beth’s Beauty, Cambridge, shares her love for creating detailed designs and reveals where she finds inspiration for her bright and bold artistry… Having had a passion for nails from a young age, Bethany loved art and studied the subject in school, which inspired her…
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Nail Tech Talk: Carla Brannan of Gelled Pretty
Following her success in winning two Scratch Snap competitions, Carla Brannan of Gelled Pretty shares her nail art journey and goals for 2024… Carla recalls a lifelong passion for beauty, having always known that her career would be in the industry. “I loved anything to do with hair, make-up and…
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Q&A with session nail stylist, Sylvie Macmillan
London-based session tech, Sylvie Macmillan, shares an insight into her career, British Beauty Council role, passions and dreams… Tell us about your journey into the nail industry… I’ve always loved creating intricate work, and undertook a Technical Arts & Special Effects qualification, primarily focusing on model making. I worked in…
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Nail Tech Talk: Rosie Leek of Nice Girl Nails
Rosie Leek of Nice Girl Nails, Wolverhampton, shares her sources of inspiration for her eye-catching nail art and reveals how her pink palace nail salon ties to her personality… Recalling a love for nail art from a young age, Rosie Leek highlights airbrush looks and Tumblr-trending crackle nails as old favourites.…
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How to raise your profile as a nail professional
Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…
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Nail Tech Talk: Emma Stephens of Gemini Nails Sussex
Get to know Emma Stephens of Gemini Nails Sussex, as she shares her story as a nail artist living with chronic illnesses and reveals the inspiration behind her dazzling nail designs… Emma remembers seeing press-on nails for the first time at Claire’s Accessories, noting that since that moment, she was hooked. “Nails…
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Nail Tech Talk: Leanne Briggs of Empowering Beauty
Rebranding her business to Empowering Beauty, Leanne Briggs reveals the meaning behind her name choice and shares the story behind her luxury mobile nail and beauty business… Growing up, Leanne’s mother was a hairdresser, giving her exposure to the beauty industry from a young age. Attending college at the age of…
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Nail Tech Talk: Monica Malfa of The Cosmic Nails Club
Discover the personal significance behind Monica Malfa’s choice of The Cosmic Nails Club as the name for her beauty business, as she reveals her next steps in the nail industry… With a background in marketing spanning nine years, Monica Malfa was head of department at a trade-exclusive printing company when…
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My life as a nail technician with endometriosis
The NHS states that endometriosis is a condition where tissue similar to the lining of the womb starts to grow in other places, such as the ovaries and fallopian tubes. It is a long-term condition, which can have a variety of symptoms and affects each woman differently, ranging from severe…
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Nail Tech Talk: Kimberley Hearn of byKIMI Nails
Seeking a career that offers flexibility around her family, Kimberley Hearn of byKIMI Nails shares her journey of establishing her nail business around her three children. Kim spent eight years working in the car industry, but was furloughed for 10 months during the pandemic, followed by maternity leave with her…
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Nail Tech Talk: Meet Katie Dutra, gel nail artist, educator & content creator
A passionate educator determined to use her experiences to benefit other nail pros, Katie Dutra shares her career story and reveals her hopes for the future of the nail industry… With intentions of becoming a hair stylist, Katie Dutra enrolled in a full cosmetology course in 2011. However, her plans…
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Nail Tech Talk: Lolli Hamilton of Nail Artistry by Lolli
Lolli Hamilton discusses her commitment to fostering an inclusive and welcoming salon space at Nail Artistry by Lolli, and explores the importance of individuality in the nail community. Formerly a freelance make-up artist, Lolli decided it was time for a career change during lockdown. Enrolling in a range of online…
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