THE LATEST NEWS & FEATURES
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their…
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Wedding nails: 40 classy & chic bridal nail art ideas
Here comes the bridal nail design! Whatever the wedding style, we’ve rounded up elegant nail looks that are perfect for the big day, courtesy of nail pros on Instagram. Check…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials…
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6 essential tips for nail techs to protect their physical health
Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working demanding roles… In the beauty industry, technicians play a crucial…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners and how to tackle them… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser,…
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15 tools & products to use on damaged toenails & runner’s feet
Spring welcomes marathons, so we’ve rounded up products to help care for damaged toenails and runner’s feet – because they deserve some TLC. “Runners can be prone to a lot…
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Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients
Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space…
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