BRANDS

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Community chat: 3 networking groups for nail pros

By Lilly Delmage | 10 June 2025

Are you seeking support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but don’t know who to ask? The answer might lie in joining a nail networking group. Here’s three to have a look at… The Nail Tech…

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Opi brand team collage

OPI announces updates to its UK brand team

By Rebecca Hitchon | 29 May 2025

Global nail brand, OPI, has unveiled the three members of its restructured UK brand team. Jess Gregory has been appointed OPI’s associate brand director. In this role, she oversees and leads OPI’s brand strategy, and ensures an exciting product innovation roadmap for UK customers and businesses. She is also responsible…

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Nail industry siblings

Family affair: Meet 3 sets of siblings finding success in the nail industry

By Rebecca Hitchon | 10 April 2025

Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…

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Feet in the bed

Caring for feet: salon pedicure & homecare ideas

By Guest Writer | 18 January 2021

Let’s talk about the importance of footcare with expert advice from Katharin von Gavel, founder & CEO of Footlogix. A featured platform speaker and recognised educator in footcare, Katharin von Gavel holds degrees in podology, chiropody and pedorthics. She has taught advanced footcare for over 20 years across North America,…

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At home gel polish

Why you shouldn’t use an at-home gel polish kit

By Katie Barnes | 13 January 2021

Salon owner, educator and award-winning nail stylist, Katie Barnes, unveils concerns surrounding DIY gel polish kits… Gel polish seems like an easy to use, harmless product – surely, it’s just like painting on a nail polish, isn’t it? Well, this is the attitude that is causing problems amongst some non-professionals, as they…

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Scarlet Stilettos for Power, Strength & Style

By Alex Fox | 27 December 2020

Stunning scarlet nail styling & a powerful message about beauty, combine in a photographic project revealed by Brillbird educator, Neringa Alsauskiene. Kat Hill reports Captivating with a striking, scarlet stiletto nail, Neringa Alsauskiene created a series of images that celebrates both the beauty and strength of womankind. Contrasting against her…

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Re:New Beauty’s director on why the brand supports Nail Breast Cancer so strongly

By Helena Biggs | 29 October 2020

October marks Breast Cancer Awareness Month, and for the past few years, Scratch has been supporting the Let’s Nail Breast Cancer campaign to help raise funds for the Future Dreams charity. The campaign was launched by Lisa Crook, founder of nail and beauty distributor, Louella Belle, who set out to…

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Aviva janan saher gel polish

Behind The Brand: Introducing the salon owner behind Aviva Pro Gel

By Helena Biggs | 30 September 2020

Janan Saher is the owner and creator of Aviva Day Spa, Academy and Pro Gel. Her career in the nail and beauty industry spans over two decades and she is proud to run her multi award-winning salon and training school, which uses her own brand – Aviva Pro Gel. “I…

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Saint nails brand

Behind The Brand: Discover the heavenly duo behind Saint Nails

By Helena Biggs | 12 August 2020

With an inherent passion for nails and close friends in the nail business, Alison Jeans was inspired to set up her own brand, offering products for pros that would meet all the needs she desired as a consumer. Working with her husband, Matt, the duo launched Saint Nails in 2016…

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