BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
Read More7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
Read MoreNail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
When I tell people I am a session manicurist and explain what the job entails, one of the first questions they ask is, ‘which celebrities have you worked with?‘ or my pet hate, ‘who is the best/worst celebrity that you’ve worked with?‘. I always find these questions rather uncomfortable and…
Read MoreFinance expert, Gary Hemming of ABC Finance, serves up some insight on funding options available to nail salon businesses… During the life of a business, there will naturally be times when additional funding is required. This can be for a number of reasons and is a crucial point in the…
Read MorePolish up your professional image and nail your consultation process with help from Elise Scholes-Pilkington, Scratch Stars Awards Ultimate Natural Nail Specialist… I believe client consultation is paramount in how to maintain and gain a regular client base. It always begins with your phone manner; it helps to smile…
Read MoreSharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals three ways to ensure nail looks keep in the best shape while on holiday… At this time of year, many clients will be escaping for an annual summer break of sun, sea and carefree days on the…
Read MoreIndustry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… Read part 1, here. We all like to think that our futures are bright and stable, however that isn’t always the case…
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