BUSINESS

Deaf conversation

5 ways to support deaf clients in the nail salon

By Scratch Staff | 6 May 2025

It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…

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Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Male marketing lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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Male grooming image courtesy of the gel bottle inc

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

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Beauty waste

Tracy Sutton shares five ways to limit your impact on the environment

By Sophie Nutt | 13 June 2019

Our industry’s war with waste is significant. Public awareness surrounding packaging, plastic pollution and the environment is at its highest due to media coverage, new regulations and reports. No one knows the absolute right thing to do in order to solve the issue, and everyone has different values and approaches,…

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Money stock image

Why it’s important to charge your worth

By Katie Barnes | 11 June 2019

In the nail industry, we are fortunate to have such a rewarding career. However, with this in mind it is still important to remember that you, along with your peers, educators and colleagues are all running a business. Remember you’re not a charity, if you want to help people you…

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Salon owners delaying retirement for as long as possible

By Kat Hill | 8 June 2019

 A new survey by NHF/NBF  has found that hair and beauty salon owners without private pensions say they will delay their retirement for as long as possible. Of 400 salon owners surveyed, almost one in six (16%) said their State Pension would be their only pension income during retirement. Half…

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Erica turley car

The journey to opening my first nail academy – Part 4

By Erica Turley | 6 June 2019

The work on the academy is coming on extremely well and everything is coming together rather quickly. I think that because so much time and effort has been spent in doing preparation work of the building, it was hard to see the wood from the trees! We are now upstairs…

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