BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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Emma mackey

Robbie Tomkins on working with celebrities

By Sophie Nutt | 22 August 2019

When I tell people I am a session manicurist and explain what the job entails, one of the first questions they ask is, ‘which celebrities have you worked with?‘ or my pet hate, ‘who is the best/worst celebrity that you’ve worked with?‘. I always find these questions rather uncomfortable and…

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Money piggy bank

Financial points to consider when buying a space for your beauty business

By Scratch Staff | 21 August 2019

Finance expert, Gary Hemming of ABC Finance, serves up some insight on funding options available to nail salon businesses… During the life of a business, there will naturally be times when additional funding is required. This can be for a number of reasons and is a crucial point in the…

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Katie barnes tools

How to keep your nail tools in tip-top condition

By Katie Barnes | 20 August 2019

Are you experiencing premature tool breakdown? This can be a common issue among nail techs but there is a simple solution to help keep your tools in top class condition. Follow the manufacturer guidelines Following the manufacturer’s guidelines is essential for success and longevity with your tools. These precise instructions…

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Elise Scholes-Pilkington

Elise Scholes-Pilkington on nailing your consultation process

By Kat Hill | 20 August 2019

Polish up your professional image and nail your consultation process with help from Elise Scholes-Pilkington, Scratch Stars Awards Ultimate Natural Nail Specialist…   I believe client consultation is paramount in how to maintain and gain a regular client base. It always begins with your phone manner; it helps to smile…

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Foot sand summer

3 rules for keeping holiday nails in tip-top condition

By Scratch Staff | 16 August 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals three ways to ensure nail looks keep in the best shape while on holiday… At this time of year, many clients will be escaping for an annual summer break of sun, sea and carefree days on the…

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Sue davies salon 2

What it’s really like to own a nail salon – Part 2

By Scratch Staff | 7 August 2019

Industry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… Read part 1, here. We all like to think that our futures are bright and stable, however that isn’t always the case…

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