BUSINESS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Social media user

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…

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Erica turley 2

The journey to opening my first nail academy – Part 3

By Erica Turley | 10 May 2019

Well it’s all coming together now! I can see my vision becoming a reality and the academy opening is  all very exciting, however I think we’ve hit a bit of a brick wall due to tiredness. Working all week then spending the weekends at the academy is taking its toll.…

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Jessica foot

Perfect your premium pedicure: Tips from a chiropodist

By Kat Hill | 10 May 2019

Perfect your pedicure with this advice from Cindy Johnson, chiropodist and Jessica Nails area manager… Why are pedicures so important as a service – and why should a nail pro offer them?  A pedicure is not just about the cosmetic side, but also about the health of feet.  Educate your…

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Pink nails. woman with soda can in hands

How to prep the nail for gel polish application

By Sophie Nutt | 9 May 2019

Proper prep of the natural nail care before gel polish application is imperative, as there are many elements the consultation and prep process that have vital implications on the end result. As with any other treatment, the importance of a thorough consultation is paramount. This will allow you to identify…

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Security

Increase your salon’s security

By Scratch Staff | 9 May 2019

While it’s important for your salon to look good, it is even more important that it is safe. If you’re making changes or refurbishing, you have the chance to build preventive measures for your salon’s overall security. The Metropolitan Police offers advice on how to deter burglars and increase your…

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Lecente nail art

Nail art hacks with Lecenté

By Kat Hill | 7 May 2019

Get the best from your nail art products with these handy tips from the creative team at Lecenté with these videos… About Lecenté Lecenté was founded in 2011 by brother and sister team, Ged and Maria Cientanni. Previously an experienced nail technician and college tutor, fate stepped in when Maria…

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Sdr

How to market one stroke and aquarelle designs

By Sophie Nutt | 2 May 2019

The sweep of a brush over a nail creating a tonal, delicate creation is mesmerising for the client and a joy to perform for the tech. Striking and a visual feast for the eyes, the blended nature of one stroke and aquarelle designs easily capture attention and creates a talking…

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