BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
A nail professional is constantly seeking information about upcoming nail trends and innovations. It’s equally – if not more – important to keep your industry knowledge and business skills up-to-date to ensure longevity in your career. Attending workshops and events is a fantastic learning and networking opportunity and also contributes…
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Helena Linsky, co-director at Q61 Nail and Beauty Studio, reveals her top nail trends for spring/summer 2019 as seen at fashion week and tips on how to incorporate them into salon life. GILT TRIP Rodarte kicked off the bacofoil-effect trend, with models at its Spring/Summer ‘19 Fashion Week show sporting…
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Samantha Sweet, co-founder of nail & beauty distribution & education company, Sweet Squared, offers advice for those looking to enhance their professional nail kit… When buying professional products, you should be looking for a company that asks questions such as what certificates you have. If you don’t have certificates, does…
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Encapsulation, also referred to in the nail industry as ’embedding’ is the action of enclosing something in or as if in a capsule, for example in-between two layers of nail products like L&P or gel. The possibilities of what you can encapsulate are endless; from conventional nail items such as…
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Hey everyone! I’m super excited to make my return to blogging for Scratch magazine, where I’ll reveal my journey to opening my own premises. Some may call me crazy for taking this leap I’m sure, but with work load demands, I’m finally about to feel the fear. I have recently…
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Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial…
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