BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
It is your responsibility to ensure any odour from an L&P service is kept to a minimum. There are some simple steps you can build into your work practises to aid with this… Use disposable towels for wiping off and dispose of between clients. Always use a lidded bin that…
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Becca Butterworth, owner of Becca Butterworth’s Beautitude and Nail Harmony master educator for Yorkshire, reveals the story behind her photoshoot for The Great Scratch Shoot Out – and how she scooped third place… “I was really excited to place third in The Great Scratch Shoot Out,” smiles Becca. “I know how stiff the…
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Award-winning nail vlogger, Natasha Lee, reveals why you should embracing editing to creating striking nail snaps & content to attract attention… Editing sounds daunting, and even though I spend about 80% of my time editing, it still causes me stress! However, for business promotion, a plethora of tools are available…
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Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon, reveals how to make your beauty business stand out from the competition… It goes without saying that the nail industry is huge. In any given town, you can bet that there will be multiple salons or mobile technicians, so how can you…
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With such an increased report in allergies and accidents occurring with nail products from not just home users, but ‘professional’ nail technicians, I believe that there needs to be a call for better education on the situation. Creating beautiful nails is an art but one of the most forgotten and…
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The Christmas countdown has started, and hopefully you’re seeing a rise in the number of bookings filling up your appointment book as everyone wants to look their best over the festive season. To make the most of the busy period, here are some tips for going the extra mile and…
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