BUSINESS

Cutiecles lead

Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…

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Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Why your Facebook ads aren’t working & how to fix them

By Guest Writer | 14 August 2018

Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…

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How to service clients suffering with eczema

By Scratch Staff | 4 August 2018

Do you know how to help clients with the common yet chronic skin condition of eczema? As sometimes present on the hands and arms, your pre-treatment consultation should see you able to identify the condition, and adapt your treatment if needed. Alice Lambert, director of services at National Eczema Society, shares her advice……

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Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps

By Sophie Nutt | 2 August 2018

Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…

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Metta mobile manicure

How to make your mobile nail business thrive

By Metta Francis | 31 July 2018

Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… Setting up as a mobile nail technician is relatively straightforward; you complete the relevant training, purchase products and equipment, get insurance and register as self-employed or as a company.…

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Salon system

Pack your mobile kit like a pro with these top tips

By Scratch Staff | 27 July 2018

“Make sure you have a good case to store your products upright and neatly for easy access,” advises Rachel Gribble, Salon System educator. “Packing things the same way makes it easier when packing up after a treatment. Plus, it also helps to keep your kit neat. There are lots of…

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Checking lengths

How to achieve consistent lengths with your nail enhancements

By Katie Barnes | 27 July 2018

Educator and award-winning nail technician, Katie Barnes, serves u advice on achieving consistent nail lengths… Did you know that each nail is naturally a different length and grows at different rates, meaning it is unlikely that they will be exactly the same length at any time? Have you ever experienced…

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