BUSINESS

Cutiecles lead

Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…

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Onycholysis image

Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Social Media Happy Response

9 tips to make your beauty business stand out on social media

By Guest Writer | 12 July 2024

Avril Kealy, content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with…

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wellbeing

7 top tips to promote wellbeing in the beauty workplace

By Rebecca Hitchon | 29 June 2024

How often do you feel stressed? Research shows that the average UK adult feels stressed for around eight days per month. Being a beauty professional may be what earns you money, but it is also your passion and should have a positive impact on your wellbeing. So how can wellness…

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Social Media Nails

The 5 social media mistakes that are stopping you from attracting clients to your beauty business

By Jo Tompkins | 27 June 2024

Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for…

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Nail Tech Client General Image

Want to start a home or mobile nail business? Here’s what you need to know

By Marie-Louise Coster | 21 June 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences working from home and on a mobile basis… We are in a cost of living crisis: everything is more expensive than it was and people aren’t spending as much money. So is now a good time to start…

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Greenwashing

A guide to greenwashing & what to do if you spot it in the beauty industry

By Rebecca Hitchon | 19 June 2024

While public interest in and understanding of eco purchasing choices has increased dramatically in recent years, buying a product that is sustainable isn’t as straightforward as it may seem. “Consumers expect sustainability and corporate responsibility to be a given, not a differentiating factor. However, I think this is a key…

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Loneliness

How to tackle loneliness & self-doubt in the nail industry

By Scratch Staff | 14 June 2024

Your role sees you care for the nail needs of others, but are you looking after your own wellbeing? In an industry with a large portion of solo workers, there’s never been a better excuse to stay connected. “Feeling lonely isn’t in itself a mental health problem, but the two…

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