BUSINESS
Inside the nailcare oasis in the centre of Huddersfield
Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…
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Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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Read the latest issue
Dani Bailey, nail educator & Scratch Stars finalist for The Shooting Star Award 2024, begins her online article series by sharing her career story and exploring concerns around mixing nail brands. I’ve always been a self-confessed nail nerd. I’ve devoured nail scientist, Doug Schoon’s work and after completing the NailKnowledge…
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OPI educator, Lucy Price-Marshall who is a Scratch Stars Natural Nail Specialist of the Year finalist for 2024 and took the title in 2023, shares troubleshooting pointers for common nail conditions. Identifying and treating common nail conditions and service concerns are valuable skills that will support your career. Knowledge of…
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Green Salon Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. For this blog, the Collective offers an insight into waste solutions. Your salon probably disposes of a lot…
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If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert advice… Beginner level “Simple colour palette characters, like Mickey Mouse or Betty Boop, are great for beginners to create,” notes…
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TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
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The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month when the government announced plans to fully fund the cost of apprenticeships for small and medium-sized enterprises (SMEs). So, why…
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