BUSINESS

Cutiecles lead

Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…

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Onycholysis image

Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Why gel polish shrinks & how to prevent it

By Katie Barnes | 7 April 2024

Gel polish is a popular choice for many due to its long-lasting finish and resistance to chipping and fading, compared to traditional nail polish. However, one of the most common and tedious problems encountered when working with gel polish is the issue of shrinkage. Gel polish shrinking during application can…

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Catering To Eco Conscious Nail Clients

How to cater to eco-conscious nail clients

By Rebecca Hitchon | 3 April 2024

Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…

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Job Interview

Are you hiring? A recruitment expert shares advice for beauty employers

By Guest Writer | 1 April 2024

Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed…

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Open Sign

Why you should review your beauty business’ opening hours

By Marie-Louise Coster | 30 March 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since?  Many of you will have spent time considering the most…

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Michelle Brookes Educator 2022

How to raise your profile as a nail professional

By Michelle Brookes | 29 March 2024

Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…

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Credit Hands Woman

Inside look: The power of nail creators & importance of crediting them

By Katie Barnes | 26 March 2024

The nail industry is a dynamic and fast-growing industry, with creators and ambassadors playing a crucial role in shaping trends, showcasing products and inspiring millions of nail professionals worldwide. These talented individuals invest their time, creativity and expertise to produce exceptional work, yet often their contributions go unnoticed and uncompensated.…

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