BUSINESS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Social media user

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…

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Mar25 Low Res Cover For Web 600

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Katie barnes e file bit clogged

Here’s why your E-file bits get clogged – & what to do about it

By Katie Barnes | 3 October 2023

Often, when E-file bits get clogged, it is likely the product it becomes clogged with is uncured. This could be gel, acrygel, gel polish or even acrylic. When product is fully cured it presents as pure dust which will sit in the teeth of your bit and still needs removing…

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Business boost grant header 2023

Want to win £25k to boost your business? Simply Business announces grant to support small businesses

By Callie Iley | 3 October 2023

Small business insurance provider, Simply Business, has announced the return of its £25,000 Business Boost grant, supporting UK small business owners to start, grow or revive their business.    Giving away £25,000 to one lucky entrepreneur, small businesses can apply for the Simply Business’ 2023 Business Boost grant through the entry…

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Cost of living

Struggling with the cost of living? Check out these 5 tips for beauty businesses

By Guest Writer | 27 September 2023

Financial expert at Money.co.uk Business Insurance, Cam Jaques, provides advice on how beauty business owners impacted by the cost of living crisis can save money… 1. Be creative with marketing You can advertise your business and spread awareness for next to nothing. Word of mouth is still a great way…

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Clare woodcock retail

7 retail tips for mobile nail techs

By Guest Writer | 25 September 2023

Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her seven top tips for retailing as a nail pro on the move… As mobile techs, we bring the convenience of professional nail treatments directly to clients’ doorsteps. However, providing an excellent service…

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Liz mckeon launches successful salon formula header

Liz McKeon launches international coaching programme to support salon success

By Callie Iley | 23 September 2023

Business expert & International Business School founder, Liz McKeon, has launched The Successful Salon Formula: a programme that helps salon owners achieve their goals. It comprises Liz’s ‘3G method’, a five-step method where ‘greatness’ is learned on how to excel as a boss, elevate the client experience and generate sales.…

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Beautyverse app

Want to expand your clientele & streamline bookings? Enter the Beautyverse…

By Helena Biggs | 14 September 2023

Are you a beauty pro, struggling to fill gaps in your diary and get noticed by new clients? Or are you a client who seeks to book an appointment with ease? Download Beautyverse – an app designed to simplify the communication and booking process between beauty artists and clients. The app,…

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