BUSINESS

Deaf conversation

5 ways to support deaf clients in the nail salon

By Scratch Staff | 6 May 2025

It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…

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Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Mindfulness

How to incorporate mindfulness into your beauty services

By Guest Writer | 21 June 2023

Salon System educator, Lisa Stone, who achieved a meditation qualification after using the practice to support her mental health, shares how mindfulness techniques can be used in your beauty business… We can spend so much time and money on ensuring our outward appearances look and feel great, that we forget…

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Liz mckeons management training programme elevate your management and leadership skills

Elevate your management & leadership skills with Liz McKeon’s Management Training Programme

By Callie Iley | 15 June 2023

Beauty business expert and founder of the International Salon Business School, Liz McKeon, has announced the return of her Management Training Programme: Elevate Your Management and Leadership Skills, taking place in August 2023. Providing attendees with practical and easy-to-implement, business strategies and people management communication skills, the course covers a…

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Cost of living crisis

9 ways to support employees during the cost of living crisis

By Guest Writer | 26 May 2023

Experts at employee engagement software company, Weekly10, have collated nine top tips for businesses to support staff during tough economic times… 1. Focus on employee engagement When employees feel connected to their work, peers and company mission, they’re more likely to find meaning in their work. They feel like they…

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The Beauty Accountant joins specialist accountancy firm to expand reach in personal care sector

By Callie Iley | 25 May 2023

Beauty industry accountancy and advisory firm, The Beauty Accountant, has joined the D&T Group, a multi-award winning team of chartered accountants and business advisors. The move aims to catapult The Beauty Accountant’s reach across the UK and allow it to expand into adjacent markets such as barbers, aesthetics and tattooists. The…

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Nhbf state of industry survey may 2023

NHBF survey indicates positive shift for nail & beauty businesses

By Callie Iley | 19 May 2023

The NHBF State of Industry survey reveals a promising shift in the nail and beauty industry, with businesses reporting a return to profitability, increased confidence in survival, and intentions to grow.   Findings from the NHBF’s quarterly State of Industry survey show a return to positivity, repeating trends seen in…

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5 ways to incentivise clients to return to the nail salon

By Chloe Randall | 6 May 2023

Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP  “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…

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