BUSINESS

Deaf conversation

5 ways to support deaf clients in the nail salon

By Scratch Staff | 6 May 2025

It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…

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Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Sos beauty app

How to gain nail clients with the SOS Beauty app

By Rebecca Hitchon | 13 March 2023

Connect with new customers in your area and fill your appointment slots with SOS Beauty, a mobile app that sends you client requests suited to your business. Designed for hair, beauty and aesthetics businesses, SOS Beauty puts the power in your hands to provide personalised quotes for services, which clients…

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Male mani james reeve

How to attract men into the salon for manicures

By Katie Barnes | 9 March 2023

The nail industry is dominated by female clients, but do you do enough to attract and welcome the growing male market? From mechanics, hairdressers and grooms to fathers of the bride and office workers, the male nail salon clientele is expanding. This seems to have been made more publicly accepted…

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Maddi cook boss your salon mar23

Impostor Syndrome: What is it & do you have it?

By Guest Writer | 9 March 2023

Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…

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Scarlett senter press on nails

Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy

By Callie Iley | 4 March 2023

Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails.  Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…

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Cuticle oil nails

Here’s why nails may look dull after applying cuticle oil

By Katie Barnes | 7 February 2023

You’ve created a beautiful set of nails; you apply cuticle oil then go to capture a photo and notice that the glossy sheen has suddenly gone dull. So, what causes this? Firstly, ensure that your gel polish is fully cured. If it has not completely cured, then the shine will…

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Kaikura

Meet Kaikura: The personal development app for beauty pros

By Rebecca Hitchon | 23 January 2023

Kaikura helps hair and beauty pros to identify and achieve short and long-term personal goals. Scratch chats to its founder, Steph Stevenson, former National Hair & Beauty Federation board member & owner of the award-winning HNB Salon & Spa in Poole… What inspired you to launch Kaikura? I founded Kaikura…

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