BUSINESS
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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Read the latest issue
The Nail & Beauty Lounge owner, Julie McCabe, takes us behind the scenes of her Cannes Film Festival experience, where she and her salon team delivered manicures and pedicures. The team at Poulton-le-Fylde-based salon, The Nail & Beauty Lounge, were called upon by owner, Julie McCabe, to provide the manicures and…
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Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be…
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Scratch Stars Social Media Star of the Year finalist 2024 and 2025, Hannah Clayton, shares how batch creating content has changed her life… Social media is a job in itself. As a nail artist, mentor and content creator, I’ve often found myself scrambling in the morning to think of something…
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Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for taking your next career step… Do you want to change your role or take a leap in a new direction? Many beauty professionals have been asking me how they can diversify their careers. I teach people to leverage their…
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Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer…
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Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous…
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