BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Read the latest issue
Lucy Pastorelli, founder of Lucy Pastorelli Tools, shares how she empowers her team… 1. Create inclusion. Everyone has an opinion, and we always make sure that we listen to each member of staff – whether they’ve been employed at LP for five weeks or five years. Each point of view…
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The ombré look is a popular nail style choice, particularly when created using with pink and white shades to replace a traditional French finish. Perfecting it can be a bit challenging however, especially when you’re under the watchful eyes of your clients and time restraints of the appointment. There are…
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Scooping first place in The Great Scratch Shoot Out 2020 for the second time, Ivana Prokic’s winning entry combines a flawlessly executed shot with a stunning personal story in line with the competition’s theme: ‘You’. “It was very exciting to hear we had won – I had felt a lot…
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As a liquid & powder user, it is important to learn to sculpt mainly with the brush and not rely on filing to shape the enhancement. This is exactly what ‘sculpting’ is. By definition sculpting is ‘to create or represent (something) by carving, casting, or other shaping techniques.’ Whether we…
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Customer education is critical to maintaining a successful nail and beauty business. Sharing aftercare and other maintenance tips can be difficult, especially if you’re back-to-back with clients or want to avoid sounding pushy. However, the service doesn’t end at the nail desk. Following the correct aftercare can be as important…
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Kishon Mather, finance director at the National Hair & Beauty Federation (NHBF), shares points to note if you’re considering becoming a cashless nail or beauty business… Have you ever thought about going cashless in your business? It’s been a hot topic for a while as cashless payments may help to…
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