BUSINESS
Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners and how to tackle them… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “A build-up of hard skin, ingrown and bruised toenails are some of the most prevalent. A regular pedicure…
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Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning. So, what exactly is a client consultation? Tanya explains: “It’s a professional conversation that takes place before every appointment, to…
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Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting…
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Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found new levels of success, they say their mindset – and the same is true for me. You may be working…
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When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a contraindication that you should not treat. This is habit-tic deformity. Most commonly seen on the thumbnails, this nail condition is usually a result of onychotillomania: a…
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